Sunder Singh
INDIAN SCHOOL OF MANAGEMENT AND STUDIES
SUB: CONSUMER BEHAVIOUR
CASE I
Sunder Singh had studied only------------------------------------- fight is mainly day-to-day survival
Que1: What does the purchase of a product like Nike mean to Sunder Singh?
Ans 1 : Nike is one of the top listed shoe company in the current world. They have been able to establish a huge customer market all over the world through their quality products and strong marketing concept. The purchase of a product like Nike mean a lot to Sunder Singh , because for the people like Sunder Singh, status is often one of the most powerful motivators. A simple purchase of the right object or brand makes a strong statement of achievement. So it is like an achievement to him or we can say the first victory of him, This drive for status often results in surprising displays in his outfits. There is no matter it is fresh or second hand. In the above case where he is only 10th pass ,worked 16 hours at a petrol pump , live alone in a rented room and turned to 32 . In which stage most of the person thinks, that there is nothing to happen in there life the only hope that they will marry to someone and he or she brings positive changes in their lives, after that they stale down with there family but in the case of Sunder Singh, he have not got these simple things in his life because his girl friend leave him and get married to some one else just because his failures this is the terrible shock to him so that he is thinking that he is a looser and after buying a branded product like nike shoes ,he feel like a victor . Purchasing of our dream product always been a ritual especially for the people like Sunder Singh , and it become a very sophisticated and multi-sensory ritual, When he purchase brands such as Nike. Higher price means higher quality and higher quality products are used by those person who have some meaning in society .so that now he is also feel him like a celebrity after purchasing the
SUB: CONSUMER BEHAVIOUR
CASE I
Sunder Singh had studied only------------------------------------- fight is mainly day-to-day survival
Que1: What does the purchase of a product like Nike mean to Sunder Singh?
Ans 1 : Nike is one of the top listed shoe company in the current world. They have been able to establish a huge customer market all over the world through their quality products and strong marketing concept. The purchase of a product like Nike mean a lot to Sunder Singh , because for the people like Sunder Singh, status is often one of the most powerful motivators. A simple purchase of the right object or brand makes a strong statement of achievement. So it is like an achievement to him or we can say the first victory of him, This drive for status often results in surprising displays in his outfits. There is no matter it is fresh or second hand. In the above case where he is only 10th pass ,worked 16 hours at a petrol pump , live alone in a rented room and turned to 32 . In which stage most of the person thinks, that there is nothing to happen in there life the only hope that they will marry to someone and he or she brings positive changes in their lives, after that they stale down with there family but in the case of Sunder Singh, he have not got these simple things in his life because his girl friend leave him and get married to some one else just because his failures this is the terrible shock to him so that he is thinking that he is a looser and after buying a branded product like nike shoes ,he feel like a victor . Purchasing of our dream product always been a ritual especially for the people like Sunder Singh , and it become a very sophisticated and multi-sensory ritual, When he purchase brands such as Nike. Higher price means higher quality and higher quality products are used by those person who have some meaning in society .so that now he is also feel him like a celebrity after purchasing the