Sundance
Projected Total Sales of Sundance Direct Sales Calamba Branch in 2011 | A Term Paper for MGT 121 | Sandy Rose C. Nombrefia |
Projected Total Sales of Sundance Direct Sales
Calamba Branch in 2011
Introduction
Billboards, signage and eye-catching advertisement paraphernalia of different direct selling companies are sprouting everywhere, either local or international. Many companies established names and compete to prolong their standing in the business world. Defined in businessdictionary.com, direct selling is a face to face presentation, demonstration, and sale of products or services, usually at the home or office of a prospect by the independent direct sales representatives. Direct Selling contributes greatly on the economic development of the country; it manifests the Filipino spirit of enterprise and self-reliance. This industry gains greater popularity today than its early years. One of the popular direct selling companies in the Philippines is Sundance Direct Sales (Footworks Marketing Corporation). It was established on August 1999. Before they came with the business’ name, they first thought of fancy Italian names but they had decided on an original and easily remembered name- SUNDANCE. It was originated from the Hollywood movie, Butch Casedy and the Sundance Kid. Mr. Peter Yu is the managing director of Sundance Direct Sales. It is a fashion clothing and shoe retailing company with wide expertise in manufacturing industry. This company is engaged in selling of clothes, shoes, bags, cosmetics, accessories and infant and children lines. Currently, it is partnered with Maybelline New York, Afficionado and I2I eyewear. In its 12 successful years of existence, it has approximately 500,000 dealers and continuously increasing. It produced 16 branches and 400 local outlets nationwide. The mission of Sundance Direct Sales in helping fellowmen is to bring standard of excellence to all parts of the world. In lieu of their mission, they have
Projected Total Sales of Sundance Direct Sales
Calamba Branch in 2011
Introduction
Billboards, signage and eye-catching advertisement paraphernalia of different direct selling companies are sprouting everywhere, either local or international. Many companies established names and compete to prolong their standing in the business world. Defined in businessdictionary.com, direct selling is a face to face presentation, demonstration, and sale of products or services, usually at the home or office of a prospect by the independent direct sales representatives. Direct Selling contributes greatly on the economic development of the country; it manifests the Filipino spirit of enterprise and self-reliance. This industry gains greater popularity today than its early years. One of the popular direct selling companies in the Philippines is Sundance Direct Sales (Footworks Marketing Corporation). It was established on August 1999. Before they came with the business’ name, they first thought of fancy Italian names but they had decided on an original and easily remembered name- SUNDANCE. It was originated from the Hollywood movie, Butch Casedy and the Sundance Kid. Mr. Peter Yu is the managing director of Sundance Direct Sales. It is a fashion clothing and shoe retailing company with wide expertise in manufacturing industry. This company is engaged in selling of clothes, shoes, bags, cosmetics, accessories and infant and children lines. Currently, it is partnered with Maybelline New York, Afficionado and I2I eyewear. In its 12 successful years of existence, it has approximately 500,000 dealers and continuously increasing. It produced 16 branches and 400 local outlets nationwide. The mission of Sundance Direct Sales in helping fellowmen is to bring standard of excellence to all parts of the world. In lieu of their mission, they have
References: Levin, R.I., et.al. Quantitative Approaches to Mangement, 8th ed. 2001. Direct Selling Companies Directory in the Philippines. Retrieved from http://entrebankph.com. October 3, 2011 Sundance Direct Sales. Retrived from http://sundancecebu.blogspot.com. October 3, 2011. www.businessdictionary.com www.referenceforbusiness.com www.sundance.net.ph