Sun Zi Art War

Topics: Apple Inc., Steve Jobs, Apple Store Pages: 2 (703 words) Published: March 8, 2013
1.0 Introduction:
Apple Inc., previously Apple Computer Inc., was founded on April 1, 1976 and incorporated on January 3, 1977 as a computer company. Apple was established by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple Inc. is a multiple corporation that released their product based on consumer electronics, computer software and commercial servers. Apple’s core hardware product lines are the personal computer, iPad, iPhone, iPod music player and beyond. Apple’s software includes the Max OS X operating system, iTunes media browser, iLife suite of multimedia and creativity software, iWork suite of productivity software and beyond. In 1976 Apple released their first product that was Apple 1 personal computer kit. For more than two decades, Apple Computer was mainly manufacturer of personal computer that including the Apple 2, Macintosh and Power Mac lines. From the late 70`s Apple keep on presenting new and different things in market from floppy disk to store data and by developing the programs. In 1991, Apple introduced the PowerBook, the magazine MacAddict praised the period 1989 and 1991 as the ‘first golden age’ of the Macintosh. The first blasting product of the Apple that made a great impression on the public was Macintosh personal computer. They got big producer and started their advertising campaign on a very large scale that cost 1.5million dollar. This was the most important campaign that created a great reputation of the company among people as one of biggest companies around. In 1994, Apple allied with IBM and Motorola in the AIM alliance to create a new computing platform. Apple faced rocky sales and low market share during 1990s. In 1997, Steve Jobs became the interim Apple’s CEO and he brought with him a new corporate philosophy of recognizable products and simple design. In 1997 Macworld Expo, Steve Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh and Microsoft made a $150 million...
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