Sun Zi

Topics: Sushi, The Art of War, Japanese cuisine Pages: 12 (4203 words) Published: January 20, 2013

The Sun Zi Art of War is a Chinese military treatise that was most likely written by Sun Tzu in the Spring and Autumn period, which is roughly the same period as Confucius. Some scholars believe it was written during the later Warring States period. Sun Zi was introduced to the emperor of Wu Kingdom by Wu Zi Xu to explain his art of war theories. The emperor eventually agreed to employ him as his General after he successfully demonstrated the military strategies with the emperor's royal concubines at the emperor's request.

The Sun Zi Art of War is the definitive work on military strategies and tactics of its time, and still one of the basic strategies used in business today. Sun Tzu suggested the importance of positioning in strategy and that position is affected both by objective conditions in the physical environment and the subjective opinions of competitive actors in that environment. He thought that strategy was not planning but it requires quick and appropriate responses to changing conditions. Planning will only work in the controlled environment. In changing environment, a competitive plan or creating an unexpected situation is required.

Sun Tzu said that the conduct of war is a matter of vital importance to the nation. It also determines the survival or death of the country. It is a matter of life and death, a road to safety or to ruin. Therefore, it is a subject that must be studied and examined thoroughly. We must analyze and study the five factors carefully. These five factors are moral influence, the weather, terrain, generalship, and doctrine and law. We will relate Sun Zi Art of War to the business strategies of Sushi King Malaysia.

Sushi King is the largest Japanese Kaiten Restaurant Chain in Malaysia. It was first opened in 1995 with the unique ‘Kaiten Sushi’ or ‘Revolving Sushi’ with quick service restaurant concept. As of today, Sushi King has over 65 restaurants in the whole of Peninsular Malaysia and is still expanding from a single outlet in Kuala Lumpur. The vision of Sushi King is to be the best Sushi and Japanese eatery in Malaysia while the mission is to serve high quality Sushi and other Japanese dishes with friendly and prompt service at affordable prices. The key behind the successful of Sushi King is the novelty, affordability and efficiency of Sushi King’s restaurants. These three keys have proved to be the distinctive advantage of Sushi King. Sushi King offered quick and fresh food to suit today’s fast pace of life. The specially equipped sushi-making machines and conveyor system provide quality sushi products in a hygienic environment. Besides that, the unique experience of selecting sushi dishes on the revolving conveyor belt has attracted a lot of customers. In addition, Sushi King has their own advantages to compete with every fast food restaurant around the world such as Kentucky Fried Chicken and Mc Donald. Sushi King carry out promotion to attract customers for example there is a RM2 Bonanza Promotion at Sushi King from 4/13/2009 till 4/23/2009. Other than that, Salmon Festival is also one of the main attractive strategies proposed by Sushi King. In 10 Jul 2010, customers are able to enjoy special dinner promotions at RM5 per meal between 7pm and 9pm. Another promotion done by Sushi King is the “Big Bowl” promotion where their customers do not need to pay for the dishes if they are able to finish it within ten minutes.

Today, Sushi King has expanded their expertise to include specialized catering services for a variety of events and functions. At Sushi King, people are their capital and their philosophy is to create a learning environment for their people to learn and improve their skills and knowledge to attain career success which are both satisfying and dynamic. As they continue to grow, they set their objectives to further regional and eventually international expansion.


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