Sun Microsystems Strategic Positioning

Only available on StudyMode
  • Download(s) : 228
  • Published : September 18, 2009
Open Document
Text Preview
SUN MICROSYSTEMS: STRATEGIC POSITIONING
Susan L. Elvins
National American University

History, Strategy, International

Abstract
This thesis will discuss the corporate strategy of Sun Microsystems and the multiple issues they have faced both domestic and internationally. Sun Microsystems provides open source software applications and different types of hardware for business consumers. A benefit Sun Microsystems provides with new technology to customers is offering them the ability to trade computer parts when upgrading.

ii

CONTENTS
Abstract ............................................................................................................................... ii CHAPTER 1 SUN MICROSYSTEMS: INTRODUCTION ..............................................1 CHAPTER 2 SUN MICROSYSTEMS: HISTORY ...........................................................2 History ........................................................................................................2 Continued Growth ......................................................................................2 CHAPTER 3

SUN MICROSYSTEMS: MARKETING ....................................................4 SWOT Issues ..............................................................................................4 Microsoft vs. Sun Microsystems ................................................................4 CHAPTER 4 SUN MICROSYSTEMS: PRODUCT TECHNOLOGY .............................6 Software ......................................................................................................6 Servers ........................................................................................................6 History Conclusion .....................................................................................6 CHAPTER 5 SUN MICROSYSTEMS: CODE OF ETHICS ............................................8 Employee Code of Ethics ...........................................................................8 Employee Relationships .............................................................................9 Anti-Discrimination Policy .........................................................................9 CHAPTER 6 SUN MICROSYSTEMS: LEGAL ISSUES...............................................10 Hardware Patents ......................................................................................10 CHAPTER 7 SUN MICROSYSTEMS: INTERNATIONAL COUNTRY ANALYSIS (ITALY) ....................................11 CHAPTER 8 SUN MICROSYSTEMS: INTERNATIONAL ENVIRONMENT ...........12 International Economy Results .................................................................12 Domestic Economy Results ......................................................................12 CHAPTER 9 SUN MICROSYSTEMS: INTERNATIONAL DEMOGRAPHICS .........13

iii

CHAPTER 10 SUN MICROSYSTEMS: INTERNATIONAL POLITICS .....................14 CHAPTER 11 SUN MICROSYSTEMS: INTERNATIONAL SWOT ...........................15 SWOT Analysis ........................................................................................15 CHAPTER 12 SUN MICROSYSTEMS: GLOBAL BUSINESS STRATEGIES ...........16 Five Business Level Strategies .................................................................16 CHAPTER 13 SUN MICROSYSTEMS: CHANGE MANAGEMENT .........................17 Server Management ..................................................................................17 CHAPTER 14 SUN MICROSYSTEMS: STRATEGIC CHANGE ................................18 Product Upgrade .......................................................................................18 Storage Management ................................................................................19 Open Source Management ........................................................................19 CHAPTER 14 IMPLEMENT PLAN OF CHANGE ........................................................20 Implement Change...
tracking img