- Presence in both hardware & software markets: Few companies have a well developed hardware and software portfolio like Sun does. They make everything from semiconductor processors, microchips to operating systems. In comparison to competitors like Intel who has a software presence and Microsoft that competes primarily in the software market.
- Java Platform: Java is one of the core products of Sun and is very successful.
- Value addition: Sun Microsystems provides value added services to customers and has given them a favorable brand value and brand recognition.
- Lack of scale: Since the company is present in various competitive sectors, it has not focused on building up scale. They are spread out on a variety of markets with a diversified portfolio rather than a focus on just one product or service. For example, it does not have the scale of HP in hardware; neither does it have the scale of Microsoft in software.
- Unclear competitive advantage: Sun needs to set itself apart from their competitors and develop its core competency. Only a clear competitive advantage will enable the organization to thrive in the long term.
- International focus: Currently Sun is predominantly US focused while its competitors such as Microsoft have a worldwide or global presence that account for a significant portion...