Sumsung

Only available on StudyMode
  • Download(s) : 35
  • Published : December 31, 2012
Open Document
Text Preview
Higher College of Technology
Khalifha’s Women College

Applying Economic Theory in UAE Business

Group Member: Sumaya Abdulla Saeed ( H00022614)
Mariyam Ebrahim Jasim (H00083009)
Nour Salmeen Al Ameri ( H00236347)
Manal Eidha Al Ameri ( H00206673)

Course Name: ECONOMICS FOR MANAGERS
Course Code: BUSI 1103
Section: BU21
Teacher: Hassanain Sadiq

Table of Contact

Brief background and firm information ……………………………………..…..……………………..………………… 3

Identifying Firm’s Product ............................................................................................................ 3

Supply & Demand ………….………………………………………………………………..…..………..……….………………… 5

Consumer income ………………………………………………………………………………………………………….…………. 5

Prices of competing products ……………………………………………………….…………………………..……………… 6

Number of consumers ………………………………………….…………………………….……………..…………………….. 8

Technology …………………………………………………………………………………………….…………..……………………. 9

Number of competitor …………………………………………………………………………….……..………………….. 9- 10

Cost of production ……………………………………………………………………………….…………..………………..….. 11

Non-price determinants of Samsung ……………………………………………………..….……………………………. 12

Analysis of the Price Elasticity ………………………………………………………..………….………………..…………. 13

Market equilibrium ………………………………………………………………………………..…….……………………..…. 13

Elasticity …………………………………………………………………………………..………………….………………….. 13 - 14

Implicit costs ………………………………………………………………………..…………………..……….… 14- 15 Cost Of Production ………………………………………….………………………….……………………………… 15

Firm’s average cost curves ……………………..………………………..……………………………………….. 16 Average Total Cost ……………………………..………………………………………………………………….….. 17 Lower the Cost ……………………………………………………………………….……..…………….……… 17 - 18 Main Competitors …………………………..……………….……………………………………..…………………. 18 The Industry ………………………………………………………..……………………………………....……………. 19 Number of Sellers ……………………………………………….……………………………………………………… 19 Price takers, Price makers ………………………………………..………………………………………………… 21 1. Main Product & general characteristics of the firm

a) Brief background and firm information

Samsung Electronics Co., Ltd

Samsung Electronics Co., Ltd. was established in 1969 by Byung-Chull Lee, a famous businessperson in Suwon, South Korea. Samsung Electronics firms are the hugest electronics group manufacturer in Asia. Samsung operates four main divisions including Digital Media, Semiconductors, Information & Communications. The company sells diverse uncountable product.

In 2000, Samsung Electronics held the primary market position in the code division multiple access and color monitor markets. United Arab Emirates government made a deal with Samsung Electronics Co., Ltd and has won a deal value 40 billion dollars to build atomic power plants in the United Arab Emirates and they posted revenues of USD 42.19 billion in same year. http://en.wikipedia.org/wiki/Samsung_Electronics

There are various types of Samsung products. This assignment will identify two important products which is Mobile Device and Smart TVs.

b) Identify two important products that this business sells and how the prices changed in the last two years.

First of all, Samsung have a too many types of Mobile device firms. I ‘ll compare two cell phones products which one of them made in 2009 and the other made in 2011.

Year of Product| Name of Product| Features| Price| Number of Buyer| 2009| Samsung Jet S8000| * touch screen phone. * 800 MHz processor. * new WebKit browser called Dolfin. * TV Out. * MP3/WMA /eAAC+/player. * DivX/XviD/H.263/H.264/MP4/WMV player. * Media Gate 3D. * Browser WAP 2.0/xHTML, HTML.| 1,320AED.| 10,399 Person| 2011| Galaxy S II (LTE)| * It run on the Android 2.3 Gingerbread OS. * 1.5 GHz dual-core processor. * TV-out (via MHL A/V link). * Active noise cancellation with dedicated mic. * NFC support (optional)....
tracking img