Summer Training Report on Market Potential of Comber Noil in Punjab and Himachal Pradesh

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  • Published : November 3, 2012
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Summer Training Report
on
Market Potential of Comber Noil in Punjab and Himachal Pradesh

Prepared For: Vardhman Textiles Limited
ACKNOWLEDGEMENTS

A project is a combination of efforts, ideas, views and suggestions of several people. This project report gives me the opportunity to thank those who have contributed to my learning, knowledge and experience during the implementation of this project.

I am thankful to Mr. I.J. Dhuria, Corporate General Manager, who gave me the opportunity to complete my summer training in an esteemed organization like Vardhman. I would like to convey my gratitude to Mr. Vikram Batra, my project guide, for his valuable insights and guidance, which added meaning and depth to my learning.

Last but not the least; I thank the management at the Corporate Office, Vardhman, for the opportunity, support and resources extended to me. The values, the culture and the ethos of Vardhman are inspiring and shall remain etched in my memory for a long time.

Palak Trehan

Table of Contents

Content Page No.
Executive summary5
Introduction to textile industry 8
Swot analysis of textile industry 15
Basic concept of textile industry 16
Scope 22
Managerial Brief23
Company profile24
Swot analysis of vardhman group41
Objectives of research42
Research Design44
Findings and Data analysis of traders48
Data Analysis of Consumers58
Annexure 1 71
Annexure 2 76
Recommandations 81 Limitations 82

Executive Summary

1. Title: To find the market potential of Comber Noil in Punjab and Himachal Pradesh.

2. Total Duration: 8 weeks (15th June to 09th July 2012)
Fieldwork Duration: 8 Days

3. Objectives: (A) Traders
1. To find the market potential of Comber Noil in Punjab and Himachal Pradesh.

Sub Objective: To find the market size and main markets of Comber Noil in both the states. 2. To study the various commercial terms followed by the trading houses with the suppliers and customers.

3. To find the relative service level of Vardhman as compared to its competitors in the Comber business.

Sub-objective 3 (a): To find the relative quality of Vardhman’s Comber. Sub-objective 3 (b): To find the relative responsiveness of Vardhman. Sub-objective 3 (c): To find the relative complaint handling of Vardhman. Sub-objective 3 (d): To find the relative pricing of Vardhman’s Comber. Sub-objective 3 (e): To find the relative packaging of Vardhman’s Comber. Sub-objective 3 (f): To find the relative delivery time of Vardhman’s Comber. Sub-objective 3 (g): To find the relative accounting practices of Vardhman’s Comber. 4. To find better invoicing practise

5. To find the problems faced by traders during the trade of comber. 6. To find the suggestions of traders for the suppliers.

(B) Consumers
1. To find the market potential of Comber Noil in Punjab and Himachal Pradesh.

Sub Objective 1(a) To find the market size of Comber Noil in both the states. Sub Objective 1(b): To find the number of Open-End machines in both the States.
Sub Objective 1(c): To find the major count of Open-End Yarn produced. Sub Objective 1(d): To find the major blend of raw material used for the production of Open-End Yarn.

2. To find the main source of raw material for Open-End Yarn manufacturers.

3. To study the various commercial terms followed by the consumers with the suppliers.

4. To find the relative service level of Vardhman as compared to its competitors in the Comber business.

Sub-objective 4 (a): To find the relative quality of Vardhman’s Comber. Sub-objective 4 (b): To find the...
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