Summer Training on Marketting Research

SUMMER TRAINING PROJECT REPORT
ON
“MARKET RESEARCH ON CONSUMER PREFERENCE OF THE FORM OF PACKAGED GARAM MASALA”

TABLE OF CONTENTS

* Certificate………………………………………………………….02 * Declaration………………………………………………………...03 * Acknowledgement………………………………………………....04 * Preface…………….……………………………………………….05 * Objectives……........……………………………………………….06 * Exploratory Research………………………………………………07 * Company’s SWOT Analysis……………...………………….…. ..16 * Khada Masala V/S Pisa Masala………………………………….. .17 * Conclusions………………………………………………………....18

CERTIFICATE

This is to certify _________of B.B.A. IV Semester has completed his Summer Training in ______________ and has drafted this market research report under the guidance of Prof.________, Faculty Prestige Institute of Management and Research, Indore, as his Mentor for Summer Training Project.

Prof. _______
Mentor

DECLARATION

This is to declare that this report “MARKET RESEARCH ON CONSUMER PREFERENCE OF THE FORM OF PACKAGED GARAM MASALA” is a market research about the domestic usage of Spices used in Indian Kitchens.
I have worked on behalf of______________, situated at Berchha, as a Market Researcher for their forthcoming venture into Packaged Garam Masala market.

ACKNOWLEDGEMENT

It is a matter of great satisfaction and pleasure to present this market research report on Summer Training in _______________________ I take this opportunity to owe my thanks to all those involved in my training.

It gives me great pleasure to express my gratitude towards all the individuals who have directly or indirectly helped me in completing this project. First of all I am extremely grateful to____________________________, for providing me such a strategic project in marketing for 35 days and for giving me an opportunity to work for M/s. Nawab Enterprises as research personnel. I would hereby take this