Summer Training on Marketting Research

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SUMMER TRAINING PROJECT REPORT
ON
“MARKET RESEARCH ON CONSUMER PREFERENCE OF THE FORM OF PACKAGED GARAM MASALA”

TABLE OF CONTENTS

* Certificate………………………………………………………….02 * Declaration………………………………………………………...03 * Acknowledgement………………………………………………....04 * Preface…………….……………………………………………….05 * Objectives……........……………………………………………….06 * Exploratory Research………………………………………………07 * Company’s SWOT Analysis……………...………………….…. ..16 * Khada Masala V/S Pisa Masala………………………………….. .17 * Conclusions………………………………………………………....18

CERTIFICATE

This is to certify _________of B.B.A. IV Semester has completed his Summer Training in ______________ and has drafted this market research report under the guidance of Prof.________, Faculty Prestige Institute of Management and Research, Indore, as his Mentor for Summer Training Project.

Prof. _______ Mentor

DECLARATION

This is to declare that this report “MARKET RESEARCH ON CONSUMER PREFERENCE OF THE FORM OF PACKAGED GARAM MASALA” is a market research about the domestic usage of Spices used in Indian Kitchens. I have worked on behalf of______________, situated at Berchha, as a Market Researcher for their forthcoming venture into Packaged Garam Masala market.

ACKNOWLEDGEMENT

It is a matter of great satisfaction and pleasure to present this market research report on Summer Training in _______________________ I take this opportunity to owe my thanks to all those involved in my training.

It gives me great pleasure to express my gratitude towards all the individuals who have directly or indirectly helped me in completing this project. First of all I am extremely grateful to____________________________, for providing me such a strategic project in marketing for 35 days and for giving me an opportunity to work for M/s. Nawab Enterprises as research personnel. I would hereby take this opportunity to express my sincere gratitude to my company guide__________________________________. for his valuable guidance during the project period which helped me in completing the project successfully. The word of thanks also goes to all the staff of M/s. Nawab Enterprises who helped me a lot in completing the project.

I also extend my special thanks to Prof_____________ Mentor, Summer Training Project for her kind support. Last but not the least my ingenious thanks to all the respondents, my colleagues and friends who granted their valuable time to make my research a success.

Preface

________ is a well established organization in the field of Grocery Retail, Wholesale and Agency Services since 1932. The firm has an expertise in the blended Khada Masala which consists of selected best quality spices. The firm wants to know the preference of the form (Khada or Pisa) of Packaged Garam Masala by the consumers. Hence, an extensive market has been carried out in this regards and the following Market Research Report marks the beginning of the same. The firm wanted to commence the research from the Tier III cities of Indore and Ujjain as the production is planned to be carried out at a place nearby.

PRIMARY RESEARCH OBJECTIVE

* To find out the preferences of the consumers about packaged garam masala (khada masala and pisa masala)

SECONDARY RESEARCH OBJECTIVE

* Forecasting the demand for high quality packaged khada garam masala for domestic and commercial use.

Exploratory Research

Q.1: On asking “aap aapke khane me kaunsa garam masala use karte hai?” The findings were:

Q.1.1: on asking “aap khada masala kyu use karte hai?”

The findings were:

Q.1.2: On asking “Khade masale ki shudhta ki parakh kaise karte hai? ”

The findings were:

Q.1.3: On asking “Aap khada masala kis tarah ki dish me prefer karte hai?”

The findings were:

Q.1.4: On asking “Kya aapko market mein...
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