Summer Project on Britannia

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1. INTRODUCTION

1. 1 PURPOSE AND SCOPE OF THE STUDY

The purpose of the study consists of identifying the basic reason of de-motivation and providing the right and useful solution to the problem. The basic and main purpose of the study is to motivate the employees and workers to perform according to the company policy and to achieve the definite goal personal as well as organizational. One of the main factors of de-motivation is unclear or poor identification of the goal. Thus it is the duty of the organization to help its employees to identify their need, desire and destiny. Therefore the purpose is to identify and analyses the reasons of de-motivation in the organization. Salary, benefits, working conditions, supervision, policy, safety, security, affiliation, and relationships are all externally motivated needs. When these needs are achieved; the person moves up. When satisfaction is not found, the person becomes less productive and eventually quits or is fired. Achievement, advancement, recognition, growth, responsibility and job nature are internal motivators. Thus it is the responsibility of the H.R official to identify the require area of motivation to increase the productivity of their employees to achieve the organizational goals.

The purpose of the study consists of identifying the basic reason of de-motivation and providing the right and useful solution to the problem. The basic and main purpose of the study is to motivate the employees and workers to perform according to the company policy and to achieve the definite goal personal as well as organizational. One of the main factors of de-motivation is unclear or poor identification of the goal. Thus it is the duty of the organization to help its employees to identify their need, desire and destiny. Therefore the purpose is to identify and analyses the reasons of de-motivation in the organization. Salary, benefits, working conditions, supervision, policy, safety, security, affiliation, and relationships are all externally motivated needs. When these needs are achieved; the person moves up. However, if levels one through three are not met, the person becomes dissatisfied with their job. When satisfaction is not found, the person becomes less productive and eventually quits or is fired. Achievement, advancement, recognition, growth, responsibility, and job nature are internal motivators. Thus it is the responsibility of the H.R official to identify the require area of motivation to increase the productivity of their employees to achieve the organizational goals.

1.2 RESEARCH PROBLEM
The research problem here in this study is associated with the motivation of employees of SUNRISE BISCUIT COMPANY Limited, Guwahati. There are a variety of factors that can influence a person’s level of motivation; some of these factors include 1. The level of pay and benefits,

2. The perceived fairness of promotion system within a company, their employees, the more successful they will be. The challenge before HR managers today is to delight their employees and nurture their creativity to keep them a bloom. This study helps the researcher to realize the importance of effective employee motivation. This research study examines types and levels of employee motivational programs and also discusses management ideas that can be utilized to innovate employee motivation. It helps to provide insights to support future research regarding strategic guidance for organizations that are both providing and using reward/recognition programs.

1.4 Objectives of the study

➢ Primary objective
To study the important factors which are needed to motivate the employees.

➢ Secondary Objective

• To study the effect of monetary and non-monetary benefits provided by the organization on the employee’s performance.

• To study the effect of job promotions on employees.

• To learn the employee’s satisfaction on the interpersonal...
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