Summer Internship Project

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PROJECT REPORT

On

“ANALYSIS OF ONLINE PRODUCTS OF RELIGARE AND STUDY OF FACTORS AFFECTING BUYING BEHAVIOR OF THESE PRODUCTS” Submitted in the partial fulfillment of
“POST GRADUATE DIPLOMA IN MANAGEMENT”
From
INSTITUTE OF MANAGEMENT STUDIES
GHAZIABAD

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Date of submission- 22/07/10

COMPANY GUIDE FACULTY GUIDE

Mr. Pankaj Bhatnagar Prof. Tapan Kumar Nayak Sales Manager IMS-GHAZIABAD

SUBMITTED by- Sharad Shukla BM – 09285 PGDM – I YEAR

DECLARATION

I, Sharad Shukla , Student of PGDM-1 Year of 2009-11 batch, Institute of Management Studies, hereby declare that a project report has been done under the guidance of Prof. Tapan Kumar Nayak of Institute of Management Studies and the industry guides Mr. Pankaj Bhatnagar and Mr. Nitin Dogra of Religare secrities.

Sharad Shukla

CERTIFICATE from FACULTY GUIDE

This is to certify that the project report entitled “ANALYSIS OF ONLINE PRODUCTS OF RELIGARE And STUDY OF FACTORS AFFECTING THE BUYING BEHAVIOR OF THESE PRODUCTS.” made during the summer internship done at “Religare Securities Limited” is a bonafide record of work done by Sharad Shukla, and has been submitted in the partial fulfillment of the requirements of Post Graduate Diploma In Management from Institute Of Management Studies,Ghaziabad.

Prof. Tapan Kumar Nayak
Faculty Guide and Mentor
IMS- GHAZIABAD

CERTIFICATE from INDUSTRY GUIDE

This is to certify that Mr. Sharad Shukla, doing PGDM from “Institute Of Management Studies, Ghaziabad” has done a project entitled “ANALYSIS OF ONLINE PRODUCTS OF RELIGARE And STUDY OF FACTORS AFFECTING THE BUYING BEHAVIOR OF THESE PRODUCTS.” during the summer internship at “Religare Securities Limited”, Noida Branch from April 20, 2010 to June 19, 2010.

From Religare Securities LTD.

Mr. PANKAJ BHATNAGAR
Sales Manager
NOIDA (SECTOR 18)

ABSTRACT

As we know India has a total population of nearly 1.25 bn and from the reports the per capita income of India is rupees 33078 which has increased a lot compared to the last decade.This is clear from these figures that now people in India have much more money to spend compared to early years.Also people are redy to invest to increase their wealth.Share market is the market where one can invest its income to increase the wealth.NSE and BSE are the organizations that manage the working of these markets in India.Still there are not many people in India who do the tranding in this market.The main reason behind it is that this market is very uncertain and people fear to invest in this market.But as per the data there is tremendous increase in number of investors from last decade.Now when the instruments like shares are made online their was a need of companie which can deal in it.So their was the emergence of some companies in the market who provide these online products to deal in these instruments.This number is increasing day by day and so is the competiotion.Today customer is more informed and alert while choosing such products.Hence companies are coming up with best offers they can provide to their customers.Hence there is a cut throat competition in this market.One reason for these companies to worry about is that they people in semi-urban and small areas still like to do offline trading.Main reason behind this is that people...
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