Summer Internship Project

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  • Topic: Kitchen, Chart, Modular Kitchen
  • Pages : 68 (13370 words )
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  • Published : December 1, 2012
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A PROJECT REPORT ON
SUMMER INTERNSHIP PROGRAM
FINAL REPORT SUBMISSION

ICFAI BUSINESS SCHOOL, AHMEDABAD

NAME: HIMANSHU SAXENA

COLLEGE MENTER: Mr. TOBY MAMMEN

COMPANY NAME: DEXTER COSULTANCY

COMPANY MENTOR: Mr. ABHISHEK RATHI

ENROLLOMENT NO: 0901200883

i

A FINAL REPORT
For
Leading furniture And Modular Kitchen Systems
Ahmedabad
SIP: DEXTER CONSULTANCY
UNDERSTANDING THE CONSUMER PERCEPTION AND
AWARENESS OF MODULAR FUNITURE FOR A LEADING
FURNITURE AND MODULAR KITCHEN COMPANY

SUBMITTED TO:

SUBMITTED BY:

MR. TOBY MAMMEN

HIMANSHU SAXENA
ID: 0901200883

ii

ACKNOWLEDGEMENT
This work begins the imprints of many persons whose valuable assistance and insightful suggestion have made this project worthy.
With sincere thoughts and deep sense of gratitude I would like take this opportunity to give my sincere thanks to MR. RAHUL SANGHVI (MD and CHAIRMAN) M/s Dexter Consultancy LTD for giving opportunity to work for their organization.

I am also thankful to Mr. ABHISHEK RATHI, Mr. ANURAG ARJUN and Mrs. MEHA SANGHVI whose able guidance helped me to give the present shape of the project. I take this opportunity to thank our faculty in charge Mr. TOBY MAMMEN for encouraging with his kind words of knowledge and wisdom and also co-operating with us. It is immense pleasure to extend my gratitude and I would also like to thank my institute ICFAI BUSINESS SCHOOL, AHMEDABAD and other staff members for the knowledge gained that helped me to sharpen my skills.

I shall remain grateful to all of them and hope their best wishes will guide me to come out with flying colors on the path of honesty and harmony.
YOURS TRULY
HIMANSHU SAXENA
0901200883

iii

AUTHORIZATION
The report is submitted in partial fulfillment of the requirements of MBA Program of the ICFAI University, Dehradun.
HIMANSHU SAXENA

iv

TABLE OF CONTENTS
1.
2.
3.
4.

5.

6.

7.

8.

ACKNOLWEDGEMENT........................................................................... .............................iii AUTHORIZATION................................................................................................................iv ABSTRACT.................................................................................................................. .........1 CHAPTER 1

- INTRODUCTION AND STUDY ON THE LEADING MODULAR KITCHEN
BRAND...........................................................................................................................3 OBJECTIVE(3)
SCOPE (3)
LIMITATIONS (4)
SOURCE OF DATA COLLECTION (4)
METHODS OF DATA COLLECTION (5)
CHAPTER 2
- METHODOLOGY ADOPTED.................................................................................... ......6 RESEARCH DESIGN (6)
SAMPLING PLAN (6)
TARGET RESPONDENTS (7)
AREA COVERED (7)
TIME FRAME (7)
SPECIFYING THE SAMPLING FRAME (7)
CHAPTER 3........................................................................................ ..............................9 - OPERATIONAL EXECUTION OF THE PROJECT (9)
- OPERATIONAL SCHEDULE OF THE PROJECT (10)
CHAPTER 4
- PRODUCT DETAILING...............................................................................................13 MODULAR KITCHEN IN INDIA (13)
MODULAR KITCHEN CABINETS (13)
DESIGNS IN MODULAR KITCHEN (13)
MODULAR KITCHEN IN REALITY (13)
ACCESSORIES OF MODULAR KITCHEN (15)
MERITS OF MODULAR KITCHEN (15)
CHAPTER 5
- INDUSTRY ANALYSIS OF MODULAR KITCHEN.............................................................16 MODULAR KITCHEN MARKET IN INDIA (16)
PRICE RANGE OF MODULAR KITCHEN (16)
BRANDS ACTIVE IN INDIA (17)
v

COMPARISON OF MODULAR KITCHEN (18)
9. CHAPTER 6.......................................................................................................................19 - ANALYSIS PLAN OF THE PROJECT
PERCEPTION OF RESPONDENTS ABOUT COMPANY A(22)
MAJOR INFLUENCER IN BUYING MODULAR FURNITURE(25)
SOURCE OF AWARENESS OF COMAPANY A (26)
SOURCE OF...
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