Summative Concept Map

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Summative Concept Map
Gary Vause, II

PhD in Applied Management and Decision Science
Specialization:  Information System Management

Table of conents


Major Ideas4




Figure 1: Key metaphors of the Organization5

Summative Concept Map


In this Summative Concept Map, Gareth Morgan makes a major contribution to the understanding of organizations by suggesting that it is vital to view organization through multiple metaphors and images. There are 3 chapters in which this summation highlights major ideas, concepts and conclusions which are most meaningful and reflected in the referenced concept map.

Major Ideas

The evolution of this concept map is based on Gareth Morgan’s idea which develops view of the art of reading and understanding organizational life. This is based on a very simple premise: that all theories of organization and management are based on implicit images or metaphors that lead us to see understand, and manage. The use of metaphor implies a way of thinking and a way of seeing that pervade how we understand our world generally.


According to Morgan, (2006) when we approach metaphors, we see that our simple premise - that all theory is metaphor which has far-reaching consequences. We have to accept that any theory or perspective that we bring to the study or organization and management, while capable of creating valuable insights, is also incomplete, and potentially misleading. Metaphor is inherently paradoxical. It can create powerful insights that also become distortions, as the way of seeing created through a metaphor, can also become a way of not seeing. (Morgan, 2006)


The metaphors of Organizations as machines, brains, flux and transformation points to the core definition and of organizations. These elements It is these key metaphors which have significantly been effective in reflecting a high-level understanding of related areas...
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