Summary of “the Ten-Day Mba”

Topics: Management, Economics, Finance Pages: 3 (675 words) Published: January 7, 2013
Summary of “The Ten-Day MBA”
By Li Zhang (Madison) The Ten-Day MBA was written by Steven Silbiger who went to MBA and wanted to share the American Top Ten MBA education’s core knowledge with other people. This book mainly contains the essentials of 9 different areas in business and implies the usefulness of MBA for individuals and businesses.

The author explained the 9 core disciplines sequential in the book; start with Marketing and end with Strategy, in the between, there are (ordinal): Ethics, Accounting, Organizational Behavior, Quantitative Analysis, Finance, Operations and Economics. The 9 sections in the book do not actually connected with each other’s content, so the readers can start with what they feel most interesting. Besides the 9 sections, there is another section called MBA Minicourses as the last chapter of the book. As a result, there are 10 sections in the book and the author named them from Day1 to Day 10.

DAY1-Marketing: This chapter mainly explains the 7 processes marketing has. From the research and development of the market to making a final marketing plan which should be revised over and over. In this procedure, customer purchasing process, demography issues, market, competitors, channels of distribution, how to make and how to revise a business plan and the profit of it are taught in details.

DAY2-Ethics: This is a relatively new added class which focuses on business ethics, such as business’s attitude and behavior toward to environment, lay off employees and bribery…… It also analyzes the relativism of ethics and rights and responsibilities of stakeholders.

DAY3- Accounting: Actually, accounting is numbers. The accountants record the business’s activities; then they summarize and analyze them for companies to communicate with others. This chapter explains the basic 7 concepts of accounting and the use and comprehension of the financial statements. It also illustrates the...
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