Summary by Uma Sekaran

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CHAPTER I

WHAT IS RESEARCH???
Research: is simply the process of finding solutions to a problem after a thorough study and analysis of the situational factors.

Business research: systematic and organized effort to investigate a specific problem encountered in the work setting, that needs a solution. It comprises a series of steps designed and executed, with the goal of finding answers to the issues that are of concern to the manager in the work environment.

Business research: organized, systematic, data-based critical, objective, scientific inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it.

Yeah, ga usah bingung sama yang namanya mahluk bernama PENELITIAN. Intinya: penelitian itu kan nyelidikin suatu masalah buat nemuin solusinya. Prosesnya ga jauh beda sama usaha kita nyari kebenaran suatu gossip atau cari info tentang orang yang kita gebet. Bedanya: RISET BISNIS ini harus dikerjain secara sistematis, datanya jelas, dan ada dalil-dalil keilmuan yang sudah diakui dan terbukti keabsahannya. Santai… semua orang pasti bisa menaklukan binatang yang bernama PENELITIAN ini; khususnya SKRIPSI (buat mahasiswa S1). Chayo! Pasti bisa!

TYPE OF BUSINESS RESEARCH
Two different purposes of research:
• to solve a current problem faced by the manager in the work setting, demanding a timely solution; (applied research). • to generate a body of knowledge by trying to comprehend how certain problems that occur in organizations can be solved; (basic research).

Applied research: research done with the intention of applying the results of the findings to solve specific problems currently being experienced in the organization.

Basic/fundamental/pure research: research done chiefly to enhance the understanding of certain problems that commonly occur in organizational settings, and seek methods of solving them.

CHAPTER II

THE HALLMARKS OF SCIENTIFIC RESEARCH
The main distinguishing characteristics of scientific research: 1. Purposiveness: started the research with a definite aim or purpose, purposive focus 2. Rigor: carefulness, scrupulousness, the degree of exactitude in research investigations. Good theoretical base and a sound methodological design 3. Testability: researcher develops certain hypotheses, then these can be tested by applying certain statistical tests to the data collected for the purpose 4. Replicability: the results of the tests of hypotheses should be supported again and yet again when the same type of research is repeated in other similar circumtances 5. Precision and confidence:

• Precision: the closeness of the findings to “reality” based on a sample. Reflects the degree of accuracy or axactitude of the results on the basis of the sample – to what really exist in the universe • Confidence: the probability that our estimations are correct 6. Objectivity: the conclusions drawn through the interpretation of the results of data analysis based on the facts of the findings derived from actual data and not on our own subjective or emotional values 7. Generalizability: the scope of applicability of the research findings in one organizational setting to other settings. The research sampling design has to be logically developed and a number of other details in the data-collection methods need to be meticulously followed 8. Parsimony: simplicity in explaining the phenomena or problemsthat occur, and in generating solutions for the problems. Introduced with a good understanding of the problem and the important factors that influences it; good conceptual theoretical model

The reason for following a scientific method is that the results will be less prone to errors and more confidence can be placed in the findings because of the greater rigor in application of the design details. This also increases the replicability and generalizability of the findings. Makanya, ikutin deh aturan scientific method. Ibaratnya, meneliti juga...
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