Colgate World of Care
Colgate toothpaste brand is one the most respected brands in the world
Products and services for daily needs
Every household especially the middle class
A company which makes products for caring for its consumers
Colgate Total 12
Colgate Max Fresh
Colgate Active Salt
11. Halo Shampoo 12. 13.
Palmolive Thermal Spa
15. Aroma Hand Wash 16.
Colgate Dental Cream 2
Colgate Sensitive 4.
Colgate Zig Zag
Palmolive Shave Cream
1. It is one of the biggest brands in the personal care consumer products industry 2. It has over 38000 employees globally
3. One of the market leaders globally with excellent R&D
4. Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition 5. Colgate has excellent reach and distribution and its products are available in over 200 countries 6. Excellent advertising and brand visibility of products with a strong customer loyalty for brands
1. Market share is limited due to presence of other strong FMCG brands 2. Fake brands are supplied under their brand names
1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
1. Intense and increasing...
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