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Colgate-Palmolive

Colgate-Palmolive

Parent Company

Colgate Palmolive

Category

Consumer Products

Sector

FMCG

Tagline/ Slogan

Colgate World of Care

USP

1/5

Colgate-Palmolive

Colgate toothpaste brand is one the most respected brands in the world

STP

Segment

Products and services for daily needs

Target Group

Every household especially the middle class

Positioning

A company which makes products for caring for its consumers

Product Portfolio

Brands

2/5

Colgate-Palmolive

1.
Colgate Total 12
3.
Colgate Max Fresh
5.
Colgate Active Salt
7.
Colgate 360
9.
Colgate Toothpowder
11. Halo Shampoo                     12. 13.
Palmolive Thermal Spa
15. Aroma Hand Wash             16.
17.

Colgate Dental Cream              2
Colgate Sensitive                     4.

Colgate Cibaca                 

Colgate Plax                        

Colgate Zig Zag                      

Palmolive Naturals
Palmolive Aroma                
Palmolive Shave Cream
Palmolive Charmis

SWOT Analysis

Strength

1. It is one of the biggest brands in the personal care consumer products industry 2. It has over 38000 employees globally
3. One of the market leaders globally with excellent R&D
4. Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition 5. Colgate has excellent reach and distribution and its products are available in over 200 countries 6. Excellent advertising and brand visibility of products with a strong customer loyalty for brands

Weakness

1. Market share is limited due to presence of other strong FMCG brands 2. Fake brands are supplied under their brand names

3/5

Colgate-Palmolive

Opportunity

1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand

Threats

1. Intense and increasing...
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