Suggesting Sales Strategy for Converting Newly Launched Product Into Successful Brand

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Internship Report
“Suggesting Sales Strategy for Converting Newly Launched Product into Successful Brand”


Berger Paints (BD) Ltd


Prepared by:
Name: Abdur Rahim ID: 0321009 Program: BBA Semester: Summer-2007

Submission Date: September 06, 2007

Independent University, Bangladesh


Date: Sep 6, 2007 To Mr. Tahlil Azim Assistant Professor School Of Business Independent University, Bangladesh Subject: Submission of Internship Report. Dear Sir, With an immense pleasure, I would like to submit my Internship Report titled, ‘An in depth analysis on sales strategies should be adopted to convert newly launched products of Berger Paints (BD) Ltd. into successful brands’ to fulfill the requirement of BBA Program. I am very delight to tell you that working on this internship report has given me a wide range of exposure. To prepare this report, I have faced extensive face to face interviews with professionals as well as customers. It has taught me the value of patience, and has given me a higher insight on the level of communication in the practical world. In every segment of the report, I have tried to make an honest endeavor to present it as good combination of my knowledge, intelligence and the information gathering. It is highly pleasure for me to get you as a supervision of my thesis work. I admit that you gave me proper direction, necessary guidelines and physical support that made it possible too such cumbersome deed. I express my special gratitude to you for dedicating your valuable time and helping me whenever I needed. I believe that without your proper assistance, I could not complete this report in such a discipline way. At the time of preparing this report, some flaws may emerge; hope that you will consider these flaws favorably. Yours sincerely ----------------Abdur Rahim ID: 0321009


Internship report is essential for our academic curriculum. It bestows us a golden opportunity to learn on any topic. I think it’s a great opportunity for business students to improve themselves. First, all praises and admiration to almighty Allah, the most gracious, the most kind and merciful who has turned all my effort into a great success. I would like to convey my sincere and deep sense of appreciation to all the people who helped me to prepare this report. I want to pay my gratitude to Mr. Nazim Uddin Helali, General Manager (CF and J&N), and Mrs. Taslima Hoque, Manager, Human Resources for letting me to accomplish my Internee program at Berger Paints(BD) Ltd. My thanks is to my internship supervisor Mr. Tahlil Azim, Assistant Professor, School of Business, Independent University, Bangladesh for his dearness cooperation and valuable time towards enhancing the understanding of the fact and preparing this report. My debt to Mr. Nazrul Islam, Branch Manager, Chittagong sales office has approved me to do internship in Chittagong Sales. I am thankful to the management of BERGER PAINTS (BD) LTD. for giving me permission to have free access to their managerial people with good faith. I convey my special thanks to Mr. Sabuj Swapan Barua, Area Sales Manager, Decorative, Mr. Syed Aminul Islam, Sales Officer, Decorative, Mr.Pratap Mitra Barua, Sales Officer, Decorative, Mr.Akter Hossain, Account officer, Mr.Ziaul Hossain Sikdar, Color Consultant, and Berger Home Décor. Mr. Anamul Islam, Sales Support Officer who gave me their thought and concepts about the works and functions of the department during my preliminary investigation and requirement analysis meetings they helped me by giving their time and access to the paper works and other constraints. Finally thanks to Mr. Tahlil Azim, my supervisor once again, for his guidance and support throughout the whole report preparation and for sparing his valuable time to read my report and providing...
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