KEY CHARACTERISTICS OF SUGAR INDUSTRY3
KEY SUCCESS FACTORS (KEY PERFORMANCE INDICATORS)4
PEST ANALYSIS OF SUGAR INDUSTRY IN INDIA4
PORTERS FIVE FORCE ANALYSIS8
FACTORS LEADING TO INCREASE IN DEMAND OF SUGAR IN INDIA12
GLOBAL SUGAR OVERVIEW12
FACTORS LEADING TO INDUSTRY ATTRACTIVENESS14
SUGAR INDUSTRY OF INDIA
Sugar is extracted from two raw materials beet root and sugarcane , both produce identical refined sugar. Sugar cane accounts for two-third of the raw material used for sugar production in the world and beet root one third balance of the world production. India is the second largest producer of sugar in the world with 10 to 12% production of the world.( Brazil is the first)
In India sugarcane accounts for the key raw material for production of sugar. Maharashtra and Uttar Pradesh account for majority of produce of sugar in India. Sugar industry is the 2nd largest agro-processing industry in India accounting for 1 % of India s GDP for fy2005. India’s cultivation area of 4-4.5 million hectare accounts for India’s 2.7% cropped area. The production of sugar has always been in deficit over the demand with production of only 17.5 million tonne over the 19 million tonne consumption for the year 2005-06 a factor leading to industry attractiveness.
Key Characteristics of Sugar industry:
•Seasonal fluctuation in the industry(demand increases during festive season) •Raw materials constitute major cost
•No proper substitutes
Key success factors (key performance indicators)
•Optimum utilization of by-products for additional revenue •Captive power generation
•Payments to farmers within the 14 days of supply of sugarcane (as specified by the government),to gain confidence of suppliers(farmers).
PEST ANALYSIS OF SUGAR INDUSTRY IN INDIA
•In India sugar is still considered a ESSENTIAL COMMODITY hence the government still controls the sector largely particularly the pricing of sugar and allocation of procurement area. •Levy sales account for 10% of individual production which is sold through the public distribution system •The central government sets the set statutory minimum price (SMP) payable to farmers. •New sugar mills cannot be set up 15km radius of the existing ones. •Some states set prices higher then the SMP called SAP- state advised prices for sugar cane in respective states •MINIMUM SUPPORT PRICE
•. Highly influenced by state government policies (largely concentrated in uttar Pradesh and maharashtra
•Sugar accounts for around 5.5% of india’s final private consumption on food and 2% on india’s total final private consumption. •Second largest producer in the world around 10 to 12 % of world’s production •Sugar is india’s second largest agro-processing industry •Sugar coontributes around rs17 billion annually to various state governments by ways of excise duty and purchase tax on sugarcane •Deficit of sugar production for past three years. Only 17.5 million tonne production for 19 million tonne domestic demand for 2005-06
•Sugar Is The Prime Requirement Of Diet In Every Indian Household •India is the largest consumer of sugar in the world 19 million tones for 2005-06 •Sugarcane Farmers And There Families No Over 45 Million , Constituting Around 7.5 % Of Rural Population And The Sugar Industry Employs 0.5 Million Workers And Also To Many More Through Various Ancillary Activities •Per-capita consumption of sugar is expected to rise by approx 1.9% annually from 16.9kg in 2002-03 to 18.9kg by 2009-10 •Rising diabetics among the population..
•Continuous R&D to support farmers to have a better and more efficient yield. •adoption of mechanical handling and process control systems Reducing energy consumption, in order to save extra...