Successful Start-Ups & Key Success Factors

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Successful Start-ups & Key Success Factors
A study of the Fast Growing Firms by Bertrand Brillois

Avdelning, Institution Division, Department

Datum Date 2000-06-02

Ekonomiska Institutionen 581 83 LINKÖPING
Språk Language Svenska/Swedish X Engelska/English Rapporttyp Report category Licentiatavhandling Examensarbete C-uppsats X D-uppsats Övrig rapport ____ ISBN ISRN Internationella ekonomprogrammet 2000/36 Serietitel och serienummer Title of series, numbering ISSN

URL för elektronisk version http://www.ep.liu.se/exjobb/eki/2000/iep/036/ Titel Title Författare Author Successful start-ups & key success factors

Bertrand Brillois

Sammanfattning Abstract Almost everyday we can read about or listen to the radio the creation of a new company, which is of course successfull and just started several months ago. One succeed but for how many other failures. In our everyday life we only know the companies which exist. We never consider all the high number of companies that have failed. In addition to that, by analyzing some cases, we can notice that some ”good” companies, with good team, good concept can failed too. In order to understand the views that exist, one needs to elucidate this problem. The early stage of a new-created company is the most important phase of the firm´s life, according to the fact that it will determine the evolution of its whole structure, and therefore will deeply affect its future. All the more so a firm in order to be successful must be able to growth in the long run. With this thesis, we hope to contribute to a better understanding of the key- success factors of young companies. Therefore we will try to clarify issues concerning this early stage. In particular we will highlight and describe that the early development in a firm is a very important phase in its life. And to determine which factors must be take in consideration in order to avoid future difficulties.

Nyckelord Keyword Magnus Klofsten, Key success factors, Fast growing firms, corner stones, young companies,

Successful Start-ups & Keys Success Factors: A study of the Fast Growing Firms

1 INTRODUCTION 1.1 1.2 1.3 1.4 1.5 1.6 1.7 The Background of this Study Introducing the problem Formulating the problem Purpose of the study Delimitation Who should read this thesis? Disposition

4 4 5 6 6 7 7 7

2

METHOD

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2.1 My Research and Approach 2.2 Critics of the my approach 2.3 Collection of the Data 2.4 Can my result be used? 2.5 Reliability and Validity of the sources 2.6 Theoretical Framework 2.6.1 The business Platform 2.6.2 Keywords

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TWO SUCCESSFUL START-UPS – CASES STUDY

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3.1 Case 1 – Kreatel AB 3.1.1 Company Presentation 3.1.2 Idea Formulation & Clarification 3.1.3 Development of Finished Product 3.1.4 Definition of the Market 3.1.5 Organizational development 3.1.6 Core Group Expertise 3.1.7 Prime Mover & Commitment 3.1.8 Customer Relations 3.1.9 Other Firms Relations 3.2 Case 2 – Industrial and Financial Systems AB : IFS 3.2.1 Company Presentation 3.2.2 Idea Formulation & Clarification 3.2.3 Development of Finished Product 3.2.4 Definition of the Market 3.2.5 Organizational development 3.2.6 Core Group Expertise 3.2.7 Prime Mover & Commitment 3.2.8 Customer Relations 3.2.9 Other Firms Relations

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Successful Start-ups & Keys Success Factors: A study of the Fast Growing Firms

4 4.1 4.2 4.3 4.4 4.5 4.6 4.7 4.8

SOME MORE EMPIRICAL FINDINGS Presentation of a Virtual Company: MyNetCompany E-business in the New Economy inflection point Test your Concept & Tips for a better Business Plan Business Angels and Venture Capitals: the Money Rush Partners’ Relationships How to recruit Marketing & New-created firm Conclusion

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5

ANALYSIS AND FUTURE EXTENSIONS

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5.1 Review of the Situation 5.1.1 Kreatel 5.1.2 IFS 5.1.3...
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