Successful Presentation Skill
Successful Presentation Skills
C R E A T II N G C R E A T N G
S U C C E S S S U C C E S S
Successful Presentation Skills
Third edition
Andrew Bradbury
London and Philadelphia
First published in 1995 Second edition 2000 Third edition 2006 Reprinted 2006, 2007 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses: 120 Pentonville Road London N1 9JN United Kingdom www.kogan-page.co.uk © Andrew J Bradbury, 1995, 2000, 2006 The right of Andrew J Bradbury to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. The views expressed in this book are those of the author and are not necessarily the same as those of Times Newspapers Ltd. ISBN-10 0 7494 4560 2 ISBN-13 978 0 7494 4560 7 British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Bradbury, Andrew (Andrew J.) Successful presentation skills/Andrew Bradbury. — 3rd ed. p. cm. — (Creating success series) Includes bibliographical references and index. ISBN 0-7494-4560-2 (alk. paper) 1. Business presentations. 2. Public speaking. 3 Presentation graphics software. I. Title. II. Series: Creating success. HF5718.22.B7 2006 658.4’5—dc22 2006001620 Typeset by Jean Cussons Typesetting, Diss, Norfolk Printed and bound in Great Britain by MPG Books Ltd, Bodmin, Cornwall 525 South 4th Street, #241 Philadelphia PA 19147 USA
Contents
1. Where do you
C R E A T II N G C R E A T N G
S U C C E S S S U C C E S S
Successful Presentation Skills
Third edition
Andrew Bradbury
London and Philadelphia
First published in 1995 Second edition 2000 Third edition 2006 Reprinted 2006, 2007 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses: 120 Pentonville Road London N1 9JN United Kingdom www.kogan-page.co.uk © Andrew J Bradbury, 1995, 2000, 2006 The right of Andrew J Bradbury to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. The views expressed in this book are those of the author and are not necessarily the same as those of Times Newspapers Ltd. ISBN-10 0 7494 4560 2 ISBN-13 978 0 7494 4560 7 British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Bradbury, Andrew (Andrew J.) Successful presentation skills/Andrew Bradbury. — 3rd ed. p. cm. — (Creating success series) Includes bibliographical references and index. ISBN 0-7494-4560-2 (alk. paper) 1. Business presentations. 2. Public speaking. 3 Presentation graphics software. I. Title. II. Series: Creating success. HF5718.22.B7 2006 658.4’5—dc22 2006001620 Typeset by Jean Cussons Typesetting, Diss, Norfolk Printed and bound in Great Britain by MPG Books Ltd, Bodmin, Cornwall 525 South 4th Street, #241 Philadelphia PA 19147 USA
Contents
1. Where do you