Successful Presentation Skill

Only available on StudyMode
  • Topic: Presentation program, Audience, Audience theory
  • Pages : 119 (37308 words )
  • Download(s) : 71
  • Published : December 5, 2012
Open Document
Text Preview
Successful Presentation Skills

C R E A T II N G C R E A T N G

S U C C E S S S U C C E S S

Successful Presentation Skills
Third edition

Andrew Bradbury

London and Philadelphia

First published in 1995 Second edition 2000 Third edition 2006 Reprinted 2006, 2007 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside these terms should be sent to the publishers at the undermentioned addresses: 120 Pentonville Road London N1 9JN United Kingdom www.kogan-page.co.uk © Andrew J Bradbury, 1995, 2000, 2006 The right of Andrew J Bradbury to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. The views expressed in this book are those of the author and are not necessarily the same as those of Times Newspapers Ltd. ISBN-10 0 7494 4560 2 ISBN-13 978 0 7494 4560 7 British Library Cataloguing-in-Publication Data A CIP record for this book is available from the British Library. Library of Congress Cataloging-in-Publication Data Bradbury, Andrew (Andrew J.) Successful presentation skills/Andrew Bradbury. — 3rd ed. p. cm. — (Creating success series) Includes bibliographical references and index. ISBN 0-7494-4560-2 (alk. paper) 1. Business presentations. 2. Public speaking. 3 Presentation graphics software. I. Title. II. Series: Creating success. HF5718.22.B7 2006 658.4’5—dc22 2006001620 Typeset by Jean Cussons Typesetting, Diss, Norfolk Printed and bound in Great Britain by MPG Books Ltd, Bodmin, Cornwall 525 South 4th Street, #241 Philadelphia PA 19147 USA

Contents

1. Where do you want to go? Do you need this book? 1; Presentations are about communication 2; The seven basic steps 3 2. 2, 4, 6, 8 – how do you communicate? It’s not what you say 4; It’s the way that you say it 6; I’m really pleased to be here – maybe 6 3. When you feel the fear… Panic now – and avoid the rush 9; Your ‘performing edge’ 14; Winning ways 14; It must be seen to be believed 17; Pictures and images 18 4. Confidence matters You’re never alone in a presentation – it just feels like that 20; That certain look 23; Ready, willing and able 25; A sense of perspective 25; The look, the feel, the sound 26; Hand signals should be observed 26; Turning theory into practice 27; How to create confidence 29

1

4

9

20

vi ■ Contents

5. The main objective Is this really necessary? 33; And the point is? 34; Hold that thought 35; I have a dream 36; Roll up, roll up! 37; No problem too great 38; Now hear this 39; Cutting your cloth 40 6. Know your audience Putting the customer first 42; Will they hear what you mean? 43; Vague and precise language 45; Four learning styles 47; Audiences have feelings, too 49 7. Words, words, words More than a licence to talk 51; The sweet KISS of success 52; On confronting a blank sheet of paper 55; Creating a structure 57; All the truth that’s fit to present 58; Think ahead – plan ahead 58; Script, notes or cue cards? 59 8. When you come to the end – stop The into and the outro 63; What was it all about? 63; Closing comments 64; Know when to stop 66; Beware the red light 69 9. Curtain up! On your marks, get set … 71; The moment you walk in the joint… 72; Maps and shoehorns 77; Setting a mood 79; Creating motivation 79; Establishing credibility 80; Are batteries included? 81; Making and breaking expectations 81; Providing a framework 81; Times and events 82; Never say not! 83 10. Selecting and using visual aids Just for effect? 84; Horses for courses 85

33

42

51

63

71

84

Contents ■ vii

11. Designing effective...
tracking img