Success of a Paint Company: Berger Paints Bangladesh Limited

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In 1971 Berger Paints Bangladesh Limited has started its journey in Bangladesh. The shareholders were Jenson & Nicholson (J & N), Duncan Macneil & Co. Limited and Dada Group. Duncan Macneil subsequently sold their shares to the majority shareholder J & N Group. The Dada Group’s share ultimately vested with the Government of the People’s Republic of Bangladesh after the independence of the country in 1971. The name of the company was changed from J & N (Bangladesh) Limited to Berger Paints Bangladesh Limited on January 1, 1980. Berger Paints Bangladesh Limited (BPBL) is stated to be the market leader in Bangladesh and has a wide range of products such as Decorative Paints, Industrial Paints, Marine Paints, Color Bank, Textured Coatings, Heat Resistant Paints, Roofing Compounds, Wood Solutions, and Wood Adhesives. It gives a comprehensive and sustainable painting solution and providing the best customer service through Home Decor. BPBL’s corporate strategy is to build larger market share through providing quality and speedy service. It’s primary focus is to strengthen its current position by providing value added customer service. BPBL is committed to get highest consumer satisfaction. The main objective of this report is to gain overall practical knowledge about the internal communication techniques of Berger Paint Bangladesh Ltd. and corporate success evaluation and also recommend on the basis of business communication.

Aim and Rational of the project:
The objective of this project is to gain overall practical knowledge about the organization and analyze the communication techniques developed by the company. To be more specific, this project contains the following subjects: •Historical background of Berger Paint Bangladesh Ltd.

Organizational structure
BPBL’s internal communication structure
Tools used in the existing communication system
Positive aspects of the system being used and recommendations for improvement

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