•Shipping is prompt. Low inventory, Fast logistics, reliable, inexpensive shipping , originally no inventory, use Ingram •Personalization/Large customer database, extensive customer profiles •Brand share of mind/Networking Short, clever name/URL/tag line Referral program Co-branding, cross promotion and high advertising
The management, organization and technology factors that have contributed to the success of Wal-Mart: •Strategy of managing, Cost Budgeting, Payroll cost, Saving on business travel cost, Investing in technology •RFID system is eliminating unnecessary costs
•Location Acquisition Strategy
•POS- Inventory Control System
Compare Wal-Mart’s and Amazon’s e-commerce business models. Which is stronger? Amazon’s e-commerce business model Amazon started as a store that focused primarily on books and music. It quickly expanded to other segments and now sells products in nearly every segment – apparel, home improvement, groceries. Wal-Mart’s impressive growth in such a short time span and arguably the single most important factor in this rise was their harnessing of the power of e-business, e-procurement, and the adjustment of internal processes to maximize this advantage. More than any other company, Wal-Mart has revolutionized supply chain management by using a “pull” model where customer demands drive the suppliers. In addition, Wal-Mart has been making efforts to go more and more online and more...