There are lot of startups who start their journey with lot of enthusiasm, however over the period of time they lose the momentum due to competition or lesser consumer acceptance, wafer thin margins etc. However MERU cabs is a one great story from which one can learn a lot of things. As mentioned in management books one should offer a product/ service which fulfils consumer need or at least makes him feel that his need is fulfilled. So what is the problem that MERU has addressed?
Whenever one has to travel by private transport, one is at mercy of taxi/auto drivers. One has to make several attempts to get the taxi/auto to the desired destination. If you are travelling for a longer distance, god help you. What MERU has done is,they gave the consumer the sense of reliability that they will get a cab to any destination within the city. I feel it’s a BIG positive factor, i.e. of trust. Technology
Whenever we talk about MERU cabs, we talk about their technology, GPS, call center for order booking etc. Yes technology has played a vital role in MERU’s success; however there are many important factors that have helped MERU to be successful. I feel technology can enable businesses however mere good technology won’t lead to a successful business. Let’s look at what are the other factors
The Economical Factor
I was traveling by MERU cab and was chatting to driver named Mishraji. Mishraji told me that MERU cab is 60% costlier than normal taxis. However the people still prefer MERU, due to its punctuality, readiness to go to any corner of the city and overall customer service. Though I feel 60% is too high. According to me MERU is 5 to 10% costlier than normal taxis So the consumer will pay you premium, provided you make him feel that he is getting value for money Compensation
Every company feels that they are paying the best to their employees and every employee feels that he is underpaid. However in case of MERU, the employee pays the company and both...
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