Success of Mcdonalds

Topics: Fast food restaurant, McDonald's, Starbucks Pages: 4 (1222 words) Published: January 8, 2012
As a husband and Father of two children, I’d like to say I’m an expert on McDonalds, especially the modern day McDonalds which is a lot different than when I was a kid.
Today, McDonald’s is practically everywhere in the world and is a part of their cultures. The explanation of McDonald’s success can be derived from many things, but the ones that stand out are first their branding. They have been around for over sixty-five years and that certainly helps with branding. As of today, McDonald’s success in the public’s eye is that they have quality food at a low price that is given to the customer quickly with great service and clean facilities.

The planning, organization, leadership and controlling by McDonald’s are about as cutting edge as you can get when it comes to fast food restaurants. I’m going to talk about these four points and they will tell you why McDonald’s is the number one fast food chain in the world.

The McDonald’s chain is composed of company owned restaurants as well as franchised restaurants which make up over sixty-five percent of the operating McDonald’s outlets. Now because of this many of the restaurants are controlled and run separate from one another.

McDonald’s is not just around to gain profits, but to survive not only the American recession, but also the global market. They strive to be the best employer for people in each community around the world, deliver operational quality to their customers in each and every restaurant and achieve profitable growth by continuing to expand their brand and using their strengths to continue to be innovative and take advantage of modern technology.

So yes, McDonald’s knows what they are doing, but that wasn’t always the case. Back when they first opened, they were only open for lunch and dinner. So approximately from 7:00 a.m. to 7:00 p.m. and they did well, but today most McDonald’s restaurants are open twenty-four hours a day. Many fast food chains have copied this idea in order...
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