Subway Macroenviroment

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Marketing Macroenvironment

Technological Environment
* New product
Veggie Delite
Turkey Breast and Turkey Ham

* Food Safety
All approved facilities that supply food to SUBWAY® restaurants, undergo a rigorous third-party audit for food safety, HAACP (Hazard Analysis and Critical Control Point) and GMPs (Good Manufacturing Practices). In addition, our auditing process ensures that good agricultural and harvesting practices (GAP’s and GHP’s) are used by the ranches and farms that supply produce to us. The auditing bodies vary by country. For instance, in the United States we use the USDA to audit to this standard. All meats are HALAL.

Political Environment
* The political environment in Malaysia takes place in the framework of a federal representative democratic constitutional monarchy, in which the Yang di-Pertuan Agong is head of state and the Prime Minister of Malaysia is the head of government. Executive power is exercised by the federal government and the 13 state governments. Federal legislative power is vested in the federal parliament and the 13 state assemblies. The judiciary is independent of the executive and the legislature, though the executive maintains a certain level of influence in the appointment of judges to the courts.

* The Constitution of Malaysia is codified and the system of government is based on the Westminster system. The hierarchy of authority in Malaysia, in accordance to the Federal Constitution, has stipulated the three branches (administrative components) of the Malaysian government as consisting of the Executive, Judiciary and Legislative branch. Whereas, the Parliament consists of the Dewan Negara (Upper House / House of Senate) and Dewan Rakyat (Lower House / House of Representatives).

* Malaysia has a multi-party system since the first direct election of the Federal Legislative Council of Malaya in 1955 on a first-past-the-post basis. The ruling party since then has always been the Alliance Party...
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