Marketing and Subway Restaurants Subway
Introduction
The heart concepts of marketing are customers wants, values, communications and relationships. Marketing is strategically concerned with the direction and scope of the long-term activities performed by a company to obtain a competitive advantage. The organization applies its resources within a changing environment to satisfy customer needs while meeting stakeholder expectations. If I were a business owner wanting to market my product and services, I know that I would first need to indentify and understand my customer’s needs. I would need to know the marketplace as well as my customer’s demographics which would have to be done through diligent researching. After indentifying my market target, then a plan will have to be created to offer the products and services unlike my competitors.
What is Marketing Myopia?
Myopia is the sustained growth depends on how broadly one defines their business and how carefully one gauges their customers’ needs. In terms of marketing, it means the lack of developing long range perspective about changing consumer needs". Companies become unresponsive to competitive movement in the market. This is because of the company-centric approach of the organizations and where the organizational perspective of successes and failures are top priority. “Marketing Myopia” was a title of an article which was published in the Harvard Business Review. The author of the article is Theodore Levitt who was a lecturer of business administration at the Harvard Business School. The article overwhelmingly influenced a number entrepreneurs, and marketing specialists.
What is marketing?
Marketing is advertising and the selling products. Marketing can be accomplish after one is able to identifying the wants and needs of customers, understanding the market place, and building customer relationships. Companies tend get themselves in deep problems because they fail to remember the service they are there to provide and to whom they are
The heart concepts of marketing are customers wants, values, communications and relationships. Marketing is strategically concerned with the direction and scope of the long-term activities performed by a company to obtain a competitive advantage. The organization applies its resources within a changing environment to satisfy customer needs while meeting stakeholder expectations. If I were a business owner wanting to market my product and services, I know that I would first need to indentify and understand my customer’s needs. I would need to know the marketplace as well as my customer’s demographics which would have to be done through diligent researching. After indentifying my market target, then a plan will have to be created to offer the products and services unlike my competitors.
What is Marketing Myopia?
Myopia is the sustained growth depends on how broadly one defines their business and how carefully one gauges their customers’ needs. In terms of marketing, it means the lack of developing long range perspective about changing consumer needs". Companies become unresponsive to competitive movement in the market. This is because of the company-centric approach of the organizations and where the organizational perspective of successes and failures are top priority. “Marketing Myopia” was a title of an article which was published in the Harvard Business Review. The author of the article is Theodore Levitt who was a lecturer of business administration at the Harvard Business School. The article overwhelmingly influenced a number entrepreneurs, and marketing specialists.
What is marketing?
Marketing is advertising and the selling products. Marketing can be accomplish after one is able to identifying the wants and needs of customers, understanding the market place, and building customer relationships. Companies tend get themselves in deep problems because they fail to remember the service they are there to provide and to whom they are
References: Harvard Business Review: http://hbr.org/2004/07/marketing-myopia/ Marketing Myopia by Theodore Levitt Subway Restaurant: http://www.subway.com/subwayroot/default.aspx/ The New York Times: http://www.nytimes.com/2012/12/11/business/ Article “Fearing a Mile-High Punk’d Prank” by Jared Fogle