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A PROJECT REPORT ON

SHOPPING MALLS IN INDIA

Submitted by

T.Y.B.M.S.

ACADAMIC YEAR
2012 - 2013

CLARAS COLLEGE OF COMMERCE
YARI ROAD
MUMBAI

CONTENT

1.Acknowledgement
2.Introduction of Retail Industry
3.History
4.Types of shopping centers
5.Basic requirement
Approvals required for construction
6.7 P’s of Marketing
Product
Price
Place
Promotion
People
Physical Evidence
Process Management
7.Consumer behavior toward shopping malls
8.Challenges faced by retails managers at Indian malls
9.India’s 10 biggest malls
10.About mall
11.FDI in multi-brand retail in India
12.Growth of malls
Future plans
13.Suggestions
14.Limitations
15.Conclusion
16.Webography

ACKNOWLEDGEMENT

An Acknowledgement is something which is so often over looked by people who read a project best to us this is something very important, an integral part of this project as this expresses our heart felt gratitude towards all those people who helped us during the course of this project & in the end helped us give it the form as seen today.

It is true that world out side name of a time is different from what we have perceived. Similarly it is possible that the theoretical knowledge is not only aim of our career , getting practical knowledge is also an important thing, which is not possible without support , guidance, motivation & inspiration provided by different person. Hence, our project bears the imprints of many people.

introduction

Malls have changed the entire concept of shopping in India. Earlier Indian consumers had to do their shopping in their local small / medium stores near by their homes. For specialty products they had to travel further in town. There was no parking place for their cars. For different products, they had to travel in different stores in different locations. Stores were unorganized and the consumers had to tolerate the nagging pressure from the sales persons all the times. Malls have made the shopper's life more pleasant and hassle free. There is always ample of parking space in the Malls. The ambience is excellent. All major products are available in the Malls. Apart from Shopping, Food and Entertainment is also available in the Malls. The consumers have the freedom to visit any stores of their liking without the fear of having to face the nagging pressure of the sales persons. Shopping has therefore become a pleasure to the Indian consumers. With all the best amenities under one roof, the Indian consumers, who till now had never ever experienced such great pleasure of shopping, are today patronizing the Malls. Unorganized retailing is gradually diminishing as Malls are taking over the businesses

INTRODUCTION TO RETAIL SECTOR

1.Retail Sector in India: Issues and Prospects
Retail, according to Concise Oxford English Dictionary, is the ‘sale of goods to the public for use or consumption rather than for resale’. Retailing is derived from the French word 'retailer' meaning ’breaking bulk' and breaking bulk quantities into smaller sellable units. Usually, a retailer buys goods or products in large quantities from manufacturers or importers, whether directly or through a wholesaler, and then sells individual items in small quantities to the general public or end users. The world over the retail sector has grown rapidly with increasing sophistication and modernization of the life-style of households and individuals and with increasing globalisation of trade; India has begun to cater up rather astonishingly rapidly. 2.An Overview of Indian Retail Sector

The retail sector has helped in giving strong impetus to overall economic growth as a significant driver of the growth of service sector, which contributes as mush as 54 per cent of...
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