Study on Smartphone Usage

Topics: Mobile phone, Smartphone, IPhone Pages: 10 (2947 words) Published: April 30, 2012
A Research Study of How People Use Smartphones
Warren Alexander
Bianca DeJesus
Kurt Easton
Cherisse Hall
Chad Smith

Table of Contents
Literature Review5
Motivation for Study5
Research Questions10
Phone Usage15
Cell Phone Survey21

In today’s society, technology is continually advancing. As technology advances so do wireless communication devices and our need for communicative techniques. Understanding the uses, motivators, and characteristics associated with these new forms of communications is important for an individual’s adaptation to these new technologies. This study was done to identify smartphone usage and information associated with a sample population of Facebook, Internet users, and ECPI University students. The study is an attempt to provide general information on the use of Smartphones today as well as some of the motivators behind usage. Specifically, we examine age and gender demographic differences with regard to a wide range of mobile phone uses.

Did you ever wonder what makes a cell phone different from a smartphone? And what makes a smartphone so smart? According to Beal (2010): A cell phone is a device that individuals can use to make telephone

calls but has little if any advanced features. A smartphone is a device
on which you can make telephone calls, but also combines features
that individuals would have found on a computer or a personal digital
assistant (PDA). Some features that are found on the smartphones are
the capability to receive and send emails, access Word documents,
and surf the Internet.
According to Klemens (2011), cell phones were used just for making phone calls. PDA’s were used for managing documents and used as a Palm computer. As technology progressed, both PDA’s and cell phones gained wireless connectivity. Cellular phone features, such as making phone calls, were added to the PDA’s. Cell phones added more computer-like features such as sending and receiving emails. The mesh of the two devices resulted in a smartphone.

What makes a smartphone smart? According to Coustan and Strickland (2011): A smartphone will be based on its operating system (OS) that allows it to run applications. Blackberry smartphones run on the Blackberry OS, the Apple iPhone runs on the iOS, and other smartphones run on the Microsoft Windows, the Android OS, and the HP webOS.

A smartphone allows an individual to view, create, and edit
documents. Smartphones allow individuals to download applications,
such as games, movies driving directions, and social networking.
Many smartphones access the Web at higher speeds. In addition to
accessing the Web, many smartphones support Wi-Fi connectivity.

In this section, the mentioned activities and variables associated with this research will be introduced. First the differing smartphones are briefly discussed. The activities used on smartphones and cell phones such as applications (apps) and games, and phone usages are then presented.

Our review of the literature shows that there have been various studies that have explored smartphone usage, age, and gender differences. The data compiled from previous studies generally failed to find underlying and root causal motivations for usage by consumers of various demographics. Our study starts with an exploration of the male vs. female factor, the age range factor, and how they compare and contrast in the debate of why people buy smartphones. We feel our data is reflective of standard science research methods and can be expanded on for further scientific studies. METHODOLOGY

A survey was prepared and pretested utilizing Facebook accounts. The survey was modified based on preliminary testing. It was again administered by web location and...
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