Study on Pantaloon

Topics: Hypermarket, Department store, Retailing Pages: 2 (407 words) Published: August 19, 2008
Pantaloon is not just an organisation – it is an institution, a centre of learning & development. They believe that knowledge is the only weapon at their disposal and the quest for it is focused, systematic and unwavering.

At Pantaloon, they take pride in challenging conventions and thinking out of the box, in travelling on the road less traveled. The corporate doctrine ‘Rewrite Rules, Retain Values’ is derived from this spirit.

It was incorporated in 1987 with a focus on "Mens-wear Retailing" in the small store format. This was through franchisee outlets, Pantaloon Shoppes, with an average area under operation of less than 1000 sq ft.

In late nineties, the company changed its focus to "Family Retailing" in the large departmental / mega-store format (greater than 5000 sq ft). Thus, the company has continuously evolved itself to fulfill the shopping aspirations of all the major class of consumers, in order to gain higher shareof their wallet. PRIL is promoted and managed by the Biyani family, with Mr. Kishor Biyani heading the operations as the managing director. Mr. Rakesh Biyani, Mr. Sunil and Mr. Anil Biyani and Mr. Vijay Biyani respectilvely head category, production and finance functions. Apart from this, the company has appointed professionals in charge of various functions like supply chain, business development. Founded in 1987, as a garment manufacturing company, Pantaloon Retail forayed into modern retail in 1997 with the opening up of a chain of department stores, Pantaloons. In 2001, it launched Big Bazaar, a hypermarket chain, followed by Food Bazaar, a supermarket chain. It went on to launch Central, a first of its kind, seamless mall located in the heart of major Indian cities. Some of it’s other formats include, Collection I (home improvement products), E-Zone (consumer electronics), Depot (books, music, gifts and stationaries), aLL (fashion apparel for plus-size individuals), Shoe Factory

The way they work is distinctly "Pantaloon"....
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