Study on Marketing Communication of Hpcl Diesel Engine

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HINDUSTAN PETROLEUM CORPORATION LTD.
Future full of energy

PROJECT REPORT ON

“STUDY ON MARKETING COMMUNICATION OF HPCL DIESEL ENGINE

LUBRICANTS IN HYDERABAD/SECUNDERABAD CITY”.

Submitted byUnder the guidance of
Dharmendra nath PROF. K.V.S. KRISHNAMOHAN
M3-16 Asst. Prof, GUIDE, SSIM
PGDM, (Marketing)
SSIM, KOMPALLY

.

SIVA SIVANI INSTITUTE OF MANAGEMENT
KOMPALLY, SECUNDERABAD
(2008-10)

ACKNOWLEDGEMENT

Through this acknowledgement I want to express my sincere gratitude to Mr. P.ABHISEK the LUBRICANT SALES HEAD OF COMPANY for giving me an opportunity to work on this project under his able guidance. He guided me a lot from time to time and without his motivation the project was impossible.

I am also thankful to Mr. MOHAN S.CHAND for his valuable help.

I am also thankful to PROF K.V.S. KRISHNAMOHAN, faculty member of Siva Sivani Institute of Management for his valuable help.

I would also like to express my gratitude towards colleagues who had co-operated a lot while preparing this project.

Dharmendra nath PGDM (Marketing) M3-16

DECELARATION

I DHARMENDRA NATH declare that this project report titled “STUDY OF MARKETING COMMUNICATION OF HPCL DIESEL ENGINE LUBRICANTS IN HYDERABAD/SECUNDERABAD CITY” is an original work done by me under the guidance of ASST PROF K.V.S.KRISHNAMOHAN, the faculty guide of Siva Sivani Institute of Management. I further declare that it is my original work as a part of my academic course.

PLACE: Secunderabad DHARMENDRA NATH

DATE:

CONTENTS
TABLE OF CONTENT
PAGE ACKNOWLEDGEMENT
DECLARATION
Chapter-1 --- --------------------------------------------------------------------- (5) Introduction
Industry Profile
Company Profile
Chapter –2 ------------------------------------------------------------------------ (23) Objectives of the study
Scope of the study
Significance of the Study
Literature Review
Scheme of Dissertation
Chapter -3 ------------------------------------------------------------------------- (29) Research Methodology
Research Design
Sample Profile
Tools and Methods Data Collection
Data Processing and Analysis
Limitations
Chapter-4 --------------------------------------------------------------------------- (32) Data Analysis
Chapter-5 ---------------------------------------------------------------------------- (43) Conclusion and findings
Chapter-6 ----------------------------------------------------------------------------- (45) Bibliographie
Questionnaire

Chapter-1

➢ INTRODUCTION
➢ IDUSTRY PROFILE
➢ COMPANY PROFILE

INTRODUCTION

Liberalization has brought a significant change in lubricant market. Earlier the lubricant market was dominated by a few namely BPCL, IBP & IOCL. But with the arrival of new foreign entities in the market the entire scenario has changed. Today companies like SHELL, CASTROL, GULF OIL, and SHELL, etc. are giving Indian PSU’s a tough time.

Foreign companies are busy in making brand image for their product to capture the Indian Lubes Market. To attract the customers and to strengthen the market demand, several companies have made plan to enter in Lubes Market with the collaboration of top most players who have good reputation and experience in world Lubes market. In this way we can say that in the coming years there will be tremendous change in Indian Lubes market.

Under these new conditions...
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