Study on Haldiram's

Topics: Food, Chaat, United Arab Emirates Pages: 3 (878 words) Published: March 23, 2013
Industry- Food.
Company Name- Haldiram’s.
Product- Frozen Foods, Namkeens, Sweets, Cookies, Sherbets (Sharbat), Minute Khana (Microwaveable Food), Papads, Pani Puri, Bhel Puri, Chips (Boletos, Takatak, Whoopies), Royal Temptations (Packaged Dry Fruits), Guajarati Snacks, South-Indian Snacks, Nimbu Masala Origin- 1937 in Bikaner, Rajasthan by Gangabisenji Agrawal, India. Now having three independent branches at Kolkata, Nagpur, Delhi respectively. Countries-  Nepal, Pakistan, Bangladesh, Canada, Australia, Sri Lanka, Singapore, Malaysia, South Africa, Indonesia, Qatar, Saudi Arabia, Hong Kong, Japan, Kenya, Libya, South Korea, Nigeria, Mauritius, United Kingdom, United Arab Emirates, Zambia and Bahrain. Marketing Strategy- The Marketing Concept (Customer must be satisfied). Pioneers- To introduce ready-to-eat snacks, Packed Namkeens, restaurant offering Indian Traditional foods like ‘chaat-papdi’, ‘gol-gappe’, ‘bhel-puri’ etc. Cause of popularity- Quality Products and hygiene.

Foreign- SM Foods, Bakeman’s Industries Ltd, Frito Lay India Ltd. and Britannia Ltd. Local- Prabhuji, Mopleez, Bikaji, Rameswar.
Potential- Lehar and Bikaji.
Macro Forces-
Demographic-The Nagpur entity has introduced a new range of vermicelli and macaroni with Italian machinery that is exported to some 25 countries in the Americas, the Gulf, Europe and Asia. So, along with focusing on savouries and sweets they have introduced products that appeal to regional tastes and preferences. Economic- Quick service restaurants for middle-class, vast variety of products on competitive prices. Technological-  New ways of packaging namkeens. Its packaging techniques increased the shelf life of namkeens from less than a week to more than six months. To add potato products, machinery was imported from the US. All the food items were prepared and packaged in a very hygienic environment. The company tied up with many online sites to make availability of products on...
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