Study on Factors Affecting Sales on Hpcl

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A study on factors affecting “Power” and “Turbojet” sales in Hindustan Petroleum Corporation Limited

A Project report submitted to Institute of Public Enterprise, Hyderabad in partial fulfillment Of the requirement for the award of the Degree of

POST GRADUATE DIPLOMA IN MANAGEMENT -
RETAIL & MARKETING

Submitted by:
Roopa Chowdari .V
PGDMRM-24(Class of 2010)

Under The Guidance of

B.BHARGAVI
BE (Electrical Engg),
M Sc (International Mktg)
Faculty-Marketing

INSTITUTE OF PUBLIC ENTERPRISE
OSMANIA UNIVERSITY CAMPUS
HYDERABAD – 500 007
2008 – 2010

ACKNOWLEDGEMENTS

I would like to heartily thank Hindustan Petroleum Corporation Ltd. for giving me this opportunity to display my skills and learn extensively about the corporate world. It was an extremely rewarding experience for me both in terms of skills acquired and work attitudes imbibed in my first exposure to the corporate world. [pic]

With deep gratitude and humble heart, I would like to thank Mr Yatendra pal Singh Sales Officer of Hindustan Petroleum Corporation Ltd. Hyderbad for providing me this opportunity and in giving basic shape to this project.

Furthermore, I would like to thank all the dealers and employees of the company, who helped me by providing their support, cooperation and guidance throughout this project.

I express my sincere thanks to Dr.R.K.Mishra Director, I.P.E, Hyderabad for their invaluable suggestions.

I thank Dr.V.Srikanth, PGDM-RM Co-ordinator, I.P.E for the support provided during the course of the project.

I express my deep sense of gratitude to B.Bhargavi B.E, M Sc, Marketing Faculty for his continuous support and guidance, without his help this project would not have materialized.

I am extremely thankful for all those people who have helped me in completion of this project

Roopa Chowdari.V

DECLARATION

I hereby declare that this project report titled “A Study on Factors Influencing ‘Power’ and ‘Turbojet’ sales in Hindustan Petroleum Corporation Ltd” submitted by me to Institute of Public Enterprise is a bonafide and original work undertaken by me.

I also declare that this project report is not submitted to any other university or institution for the award of any Degree/Diploma/Certificate or Published any time.

Date:

Place: Roopa Chowdari.V

CONTENTS

CHAPTER - 1

Introduction

Need for Study

Objective of Study

Scope of Study

Research Methodology

Limitations

CHAPTER – 2

An Overview of Petroleum Sector in India

Growth of the Indian Petroleum Industry

ONGC - Oil and Natural Gas Corporation Limited

Major Public Sector Units in India

IOCL – Indian Oil Corporation Limited

HPCL – Hindustan Petroleum Corporation Limited

IBP - Indo-Burma Petroleum Company Limited

BPCL - Bharat Petroleum Corporation Limited
Major Private Sector Units in India

EOL - Essar Oil Limited
RPL - Reliance Petroleum Limited

Shell India Private Limited

CHAPTER -3

About Hindustan Petroleum Corporation Limited

Mission & Vission

Profile

Products & Services

Marketing Network

Corporate Social Responsibility

Environment Concern
Awards / Recognitions

Hindustan Petroleum Retail Outlet Profile

Vision

Performance Profile
Products in HP retail outlet

Club Hp Profile

PoWer

TurboJet

CHAPTER -4

Data Analysis

CHAPTER-5

Conclusion

Suggestions

Questionnaires

Bibliography

ABSTRACT

The project titled “A Study on...
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