Study of Shelf Space for Fmcg Products

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  • Topic: Fast moving consumer goods, Retailing, Godrej Group
  • Pages : 55 (11489 words )
  • Download(s) : 167
  • Published : October 25, 2010
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Report on:

Study of category share, buyer behaviour and planogram in retail for shampoo.

Prepared by

Nirmalya Mohanty

Registration No:

09PG213

Under the Guidance of- Prof. Thomason Rajan

In partial fulfillment of the Course-Industry Internship Programme (IIP) in Term – IV of the Post Graduate Programme in Management (Batch: Aug. 2009 – 2011)

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Post Graduate Programme

Post Graduate Programme in Management: Aug.2009 – 2011

Term – IV: Industry Internship Programme (IIP)

Declaration

This is to declare that the Report entitled “Study of category share, buyer behaviour and planogram in retail for shampoo. ” has been made for the partial fulfillment of the Course: Industry Internship Programme (IIP) in Term – IV (Batch: Aug. 2009-2011) by me at ‘ITC Ltd.’under the guidance of Prof Thomason Rajan .

I confirm that this Report truly represents my work undertaken as a part of my Industry Internship Programme (IIP). This work is not a replication of work done previously by any other person. I also confirm that the contents of the report and the views contained therein have been discussed and deliberated with the Faculty Guide.

Signature of the Student:

Name of the Student: NIRMALYA MOHANTY

Registration No: 09PG213

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Post Graduate Programme in Management

Certificate

This is to certify that Mr. Nirmalya Mohanty, Regn. No. 09PG213 has completed the report entitled under my guidance for the partial fulfillment of the Course: Industry Internship Programme (IIP) in Term – IV of the Post Graduate Programme in Management (Batch: Aug. 2009 – 2011).

Signature of Faculty Guide:

Name of the Faculty Guide: Prof. Thomason Rajan

ACKNOWLEDGEMENT

Firstly I would like to express my sincere gratitude to Mr. ……….., Branch Manager, ITD Marketing for giving me the opportunity to work in ITC LTD. I express my heartfelt gratitude to Mr. Nibu Monjose, Assistant Manager (key accounts), my industry guide for guiding me and enlightening me about the functioning of the FMCG industry and ITC LTD. Without him this report wouldn’t have seen daylight. My sincere thanks goes to Prof. Thomason Rajan, a highly esteemed and distinguished guide for lending his time and advice to me for this report.

I would also like to thank Mr. Prasoon Bharadwaj, Trading Manager at Jubilant Retail (Total Mall), Mr. Ravindra R. (Assistant Manager), Sameer Gujral (Merchandizing Manager) at Spencers Retail and also Mr. Syed Pasha (FMCG Manager), Spar hypermarket for helping me out in my work, by allowing me to carry the study at their stores and sharing highly confidential data with the highest level of trust.

I also take this opportunity to thank my friends for supporting me all through this project. Last but not the least I am grateful to the almighty without whose blessings this project wouldn’t have been possible.

Nirmalya Mohanty

Contents:

| | | |Particulars |Page number | | Executive Summary |7 | |Industry Overview |8- 14 | |Company Profile |14- 19 | |ITC’s Personal Care Range |19 | |About Fiama Di Wills...
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