In partial fulfillment
BACHELOR OF BUSINESS ADMINISTRATION
Submitted to: Submitted by: SWARNITA SRIVASTAVA bb Asst Professor
SUN INSTITUTE OF MANAGEMENT & TECHNOLOGY
7 Km,Milestone Bareilly Road NH-24,
Haji Nagla,Shahjahanpur (U.P)
I, ANJU MISHRA , hereby declare that the work titled Comparative Analysis of Employee`s perspective towards “COMPARATIVE STUDY OF LG AND VIEDOCON AIR CONDITIONERS” embodied in this report has been carried out by me as an original work. I declare that no part of it has been submitted for any degree of any institution previously.
Date: 30 APIRL, 2013
I would like to take this opportunity to express my deep gratitude to all those who, directly or indirectly made this project possible.
I have got considerable help and support in making this project report a reality from many people.
I would like to thank Mr. ABHIJEET MISHRA, SIMT,SHAHJAHANPUR whose endeavor for perfection, under fatigable zeal, innovation and dynamism contributed in a big way in completing this project.
This work is the reflection of his thought, ideas, concept and above all his modest effort.
This is the project about profiling the brand personality of air conditioner brands. The project involves the study of the whole Air Conditioner market.
In this study we have studied the two of the major players in AC that is LG, Videocon. The report included the survey of the customer’s of these particular brands and then analyzing what kind of their customers are, the brand targets which segment of the customers, the customer’s age group, income group, their education level.
Indian Consumer durables market used to be dominated by few domestic players like Godrej, Samsung, Hitachi Voltas and Kalvinator.
But post liberalization much foreign company have entered into Indian market dethroning the Indian player and dominating Indian market the major categories in the market AIR CONDTIONERS
• COMPANY PROFILE
• KNOWLEDGE ABOUT COMPANY
• OBJECTIVE OF THE SURVEY
2. RESEARCH METHODOLOGY
• COLLECTION OF DATA
3. DATA ANALYSIS AND INTERPRETATION
5. FINDING AND SUGGESSION
❖ To identify the two major player of AC market and their market share, products and the players within this segment.
❖ We Have taken the major competitors in AC segment as LG, Videocon, and did an in depth comparison of the same on certain parameters, which will be
❖ defined in the due course of the proposal.
❖ To ascertain potential market and competition.
❖ Ascertain the consumer preferences and satisfaction factor
❖ To highlight the perception of the consumers for the Air Conditioners. ❖ To do the brand profiling.
❖ To know the personality traits, likings of the customers for individual brands.
❖ To know which customer prefer which brand.
❖ Why do they purchase this brand only?
❖ How does this brand matches to their personality.
❖ Which brand targets or is liked by the customers of which age group
❖ Which brand is affordable by which income...
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