Study of Ethical Issues of Coca Cola

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  • Topic: Coca-Cola, Cola, The Coca-Cola Company
  • Pages : 26 (7730 words )
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  • Published : December 1, 2009
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The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, powerade, Minute Maid and Georgia. Globally, they are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, the Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where they operate.

Few Facts:

1.Established in 1886.
2.Owns 4 of the world’s top 5 nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta. 3.Company Associates are 92,400 worldwide (as of December 31, 2008) 4.Operational Reach in 200+ countries

5.Consumer Servings (per day) nearly 1.6 billion
6.Offer more than 3,000 products including diet and regular sparkling beverages, and still beverages such as 100 percent juices, juice drinks, waters, sports and energy drinks, teas and coffees and milk- and soy-based beverages. 7.New York Stock Exchange Ticker Symbol is KO

1.To refresh the world.
2.To inspire moments of optimism and happiness...
3.To create value and make a difference.

1.People: Be a great place to work where people are inspired to be the best they can be. 2.Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. 3.Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. 4.Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. 5.Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. 6.Productivity: Be a highly effective, lean and fast-moving organization.

1.Leadership: The courage to shape a better future
2.Collaboration: Leverage collective genius
3.Integrity: Be real
4.Accountability: If it is to be, it's up to me
5.Passion: Committed in heart and mind
6.Diversity: As inclusive as our brands
Focus on the Market

1.Focus on needs of the consumers, customers and franchise partners 2.Get out into the market and listen, observe and learn
3.Possess a world view
4.Focus on execution in the marketplace every day
5.Be insatiably curious
Work Smart

1.Act with urgency
2.Remain responsive to change
3.Have the courage to change course when needed
4.Remain constructively discontent
5.Work efficiently
Act Like Owners

1.Be accountable for the actions and inactions
2.Steward system assets and focus on building value
3.Reward the people for taking risks and finding better ways to solve problems 4.Learn from our outcomes -- what worked and what didn’t


The Beginning: 1886-1892
It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed...
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