A SUMMER PROJECT STUDY SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT OF THE TWO YEAR POST GRADUATE DIPLOMA IN MANAGEMENT (FULL-TIME)
LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI
TABLE OF CONTENTS
S. NO.CONTENTPAGE NO
3.About Arvind Ltd5
4.HR Organogramme at Arvind10
5.Recruitment & Selection Process at Arvind11
6.Employee Motivation Tools at Arvind13
7.Objective & Research Methodology16
7.Motivation Tools of Different Organisations23-45
g)Navneet Publications 41
h)Knowledge Academy 44
9.Annexure A: Questionnaire47
NARODA ROAD, AHMEDABAD
Dated: July 15th, 2010
Certified that Shilpi Suman has successfully completed Summer Project Study titled “Study of employee motivation tools in seven organisations in Ahmedabad” under my guidance. It is her original work, and is fit for evaluation in partial fulfillment for the requirement of the Two Year Post Graduate Diploma in Management / Finance (Full-time).
Milli Das, Manager HR
Learning & Development
“Words often fail to express one’s feelings of gratitude and indebtedness to one’s benefactors, but then it is the only readily available medium through which the undersigned can express their sincere thanks to all those who are associated with the work in one way or the other” The satisfaction that accompanies the successful completion of my project wouldn’t be complete without the mention of the people who made it possible because success is the epitome of hard work, undeterred missionary zeal, steady determination and above all adept advices. I take this opportunity to sincerely thank Ms. Milli Das, my mentor at Arvind Ltd, who guided me throughout the project through her valuable guidelines, inputs and support and also for creating an appropriate learning environment during the course of my stay in the organisation.
ABOUT ARVIND MILLS LTD.
Arvind Mills Ltd, the flagship company of the Lalbhai Group, is one of India's leading composite manufacturer of textiles. It is headquartered in Ahmedabad, Gujarat, India. It manufactures a range of cotton shirting, denim, knits and bottomweights (Khakis) fabrics and apparel. Arvind is amongst a few organizations worldwide with a portfolio of brands that are distinctive and relevant across diverse consumers. At Arvind, brands work across multiple channels, price points and consumer segments.
HISTORY OF DENIM
Denim has its origin in tough canvas cloth from Nimes, France (de Nimes - of Nimes). Genoese sailors used this cloth to make rough-and-ready pants that lasted for ever. Called "Genoese," which in time got corrupted to "Geans" or "Jeans", these trousers found favour around the world wherever men had to do work that would ruin most other clothes. In the American Wild West, cowboys practically lived in them, as did railroad workers and farmers.
In the 1950s, blue jeans were the archetypal youth wear. Marlon Brando wore them in The Wild One. So did James Dean, in Rebel Without A Cause. Hollywood Westerns made a cultural icon of the cowboy and helped jeans cross over into mainstream wear.
There have been many versions of jeans - drainpipes for teddy boys, embroidered ones for hippies, designer denims for society ladies. They transcend fashion, income and social barriers, enjoy universal appeal, and have been wardrobe staples for nearly half a century...