TITLE- Study of effects of ban on gutkha and quality of enforcement in Anand City Introduction:- Gutkha (Hindi गुटखा, Gujarati ગુટખા) is a preparation of crushed areca nut (also called betel nut), tobacco, catechu, paraffin, slaked lime and sweet or savory flavorings. It is manufactured in India and exported to a few other countries. A mild stimulant, it is sold across India in small, individual-sized packets that cost between 2 and 10 rupees per packet. It is consumed much like chewing tobacco, and like chewing tobacco, it is considered responsible for oral cancer and other severe negative health effects. An average 2 gm gutkha sachet contains 0.2gm of tobacco. The major players in India for pan masala are Dharampal Satyapal Ltd, which constitute a major share of 65% in the market, Kothari Products Ltd, with a market share of more than 11%. The other players such as Dharampal Premchand Ltd, Jagat Industries Ltd, Raghunath International Ltd, contribute the rest of the market shares. Effect of ban:-A comprehensive ban on sale, stocking, production and distribution of gutka in Gujarat came into effect on Sept. 12,2012. The date for the ban was fixed to ensure complete disposal of the existing stock of gutka that was in circulation.The ban has already been notified by the Gujarat Food and Drug Control Administration Objectives:-
1) Effectiveness of the ban of gutkha in Anand City.
2) To find out the effect of ban of Gutkha on the decline in sale of tobacco products in Anand City. 3) To find level of acceptance of the ban of Gutkha by the people of Anand City.
Rationale of the Study:- Tobacco is a principal cash crop of National importance. It has been playing a prominent role in the development of Nation's Economy. * India ranks 4th in the total tobacco consumption in the world. Chewing tobacco has been a tradition in India for centuries. Of the total amount of tobacco produced in the country, around 48% is in the form of chewing tobacco...
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