Study Guide

Only available on StudyMode
  • Download(s) : 27
  • Published : April 7, 2013
Open Document
Text Preview
Department of International Business
MSc International Business
E-Business BMG814
2013

Boss

Student Name: _________________________

Tutor: Professor John Mantikas

This page is intentionally blank

Contents Page
INTRODUCTION.........................................................................................................................................3
MODULE TUTORS......................................................................................................................................3
AVAILABILITY OF MODULE LEADERS................................................................................................3
MODULE DESCRIPTION3
RATIONALEError! Bookmark not defined.
AIMS4
LEARNING OUTCOMES4
CONTENTError! Bookmark not defined.
TEACHING AND LEARNINGError! Bookmark not defined.
SCHEME OF WORK78
TEACHING PLAN OVERVIEW8
ASSESSMENT12
READING LIST13
FEEDBACK................................................................................................................................................26

This page is intentionally blank

MODULE DESCRIPTION

MODULE TITLE:E-Business
MODULE CODE: BMG814
MODULE LEVEL: 7
CREDIT POINTS: 15
MODULE STATUS: Compulsory
SEMESTER: 1
LOCATION: London / Birmingham Campus
MODULE LEADER: Paul Bhangal
TEACHING STAFF RESPONSIBLE
FOR MODULE DELIVERY: PB / BD / SO
HOURS: Lectures 24 hrs
ACTION LEARNING SETS:6 hrs
SEMINARS:6 hrs
INDEPENDENT STUDY:114 hrs
TOTAL HOURS:150
-------------------------------------------------

INTRODUCTION
This handbook has been designed to provide you with information on the module objectives and content for each session of the programme. It also includes details of the learning resources to which you will have access over the semester. You should read this guide thoroughly. MODULE TUTORS

Paul Bhangal (Birmingham/London) Email: paul.bhangal@qabusinessschool.com Dr Samuel Osei-Nimo (Birmingham/London): samuel.osei-nimo@qabusinessschool.com

AVAILABILITY OF MODULE LEADERS
Birmingham TBA
Rationale:

The global business environment is characterised by increasing supply capabilities, intense global competition, and more demanding customers. In response to these challenges, organisations have been deploying e-business technologies to reach and interact with customers more effectively, boost employee productivity, and improve operating efficiency. E-business technologies such as the Internet, corporate portals, collaborative tools, mobile and wireless communication media have eliminated traditional boundaries of time and geography and created virtual communities of employees, customers and suppliers, with new demands for products and services. Organisations have been transforming their operations through converting their existing information system architectures into web-enabled systems and automating a range of business processes.

AIMS

This module aims to provide students with an understanding of e-business and its practical application in a range of different contexts. On successful completion of this module students will: * have an in-depth knowledge of e-business

* understand the implications of e-business for international business * analyse how organisations can apply e-business technologies to create competitive advantage * critically evaluate current practice on creating and managing an e-business

LEARNING OUTCOMES
On successful completion of the module students will:
* have an in-depth knowledge of electronic business
* have a thorough understanding of the implications of electronic business for international business * have an ability to formulate strategies for the use of electronic...
tracking img