A new study conducted by The University of New Hampshire shows that spending time on Social Media sites does not affect the academic performance of students. Despite the ongoing concern of Facebook addiction, it doesn’t appear to have a negative impact on school performance. These findings contradict previous studies which suggested the exact opposite.
The study, carried out by Chuck Martin, a professor of marketing at Whittemore School of Business and Economics, found out that there was no direct correlation between students’ grades and the amount of time that they spent on sites like Youtube or Facebook. The study divided students in heavy vs light social media users depending on the amount of time that they spent on social media sites. According to Martin: We broke down usage by minutes during a typical day, with light users being logged onto a social media site for fewer than 31 minutes per day and heavy users on for a time exceeding 61 minutes per day. The results showed that 63% of heavy users got A and B grades, as compared to the 65% light users who got A and B grades. Similarly 37% of heavy users received lower than B grades, as compared to the 35% of light users who got low grades. Perhaps this was the only surprising finding of the study. The result of top destination for students had no surprises and revealed that Facebook and Youtube were most visited sites, with 96% of the students using Facebook and 84% using Youtube. Another important finding of the study is that students primarily use social media sites for social or entertainment purposes, as compared to educational or professional reasons. 89% of the students said that they use the sites for social interactions, where as 79% visit the sites for entertainment. This is in sharp contrast with the 29% who use these sites for educational purposes and 16% who use it for professional interactions.
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