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EASTERN COLLEGE KOTA KINABALU SABAH
BACHELOR OF INDUSTRIAL MANAGEMENT
STRATEGIC MANAGEMENT
(PMS 3393)

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TUTORIAL 3

NAME : MUHAMMAD.HATTA BIN YUSOP
NO.MATRICS : BIM_UNISEL301-0468
TASK : TUTORIAL 3
LECTURER : MISS.MIMI ZARINA BAKRI

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Question
1. Explain in detail all 3 types of strategies in Strategy Management with examples.(25marks) Three types of strategies in Strategy Management include Corporate level, Division level, and Funtional level. For the first is Corporate level, a strategic initiative might be launched to answer that question, or more likely to realize the strategic intent of a new chosen business or market. The Red-Ocean-Blue-Ocean metaphor has been popular over the last few years. A red ocean is a market where competitors bloody each other up fighting for market share. A blue ocean is an emerging, growing business arena; potential competitors have not yet identified it and the opportunity for success is large. For example of corporate-level strategy, The February 2011 announcement an alliance between Microsoft and Nokia Corp. The alliance involve Nokia will produce phones running Windows Phone 7, a recognition that Nokia’s investment in its own operating system has failed.  The alliance gives Microsoft access to the world’s largest phone maker and its huge mindshare—in many developing nations a mobile phone is known as a Nokia. The deal with Microsoft gives both Nokia and Microsoft a route to the future in the smart-phone market.

Secondly is Division level that strategy is concerned with succeeding in chosen markets.An example of a business-level strategy was Domino’s Pizza Turnaround which required all areas of the organization to pull together to achieve a simple understandable business goal: have a clear win against competitor in a taste test.

Thirdly is functional level...
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