Global Retail Study reveals that shoppers are on the lookout for greater value and are spending time online searching for promotions and discounts Microsoft Advertising and Aegis Media surveyed 19,000 consumers across 17 markets across the world to find out: How the recession has changed the way people shop, and if these changes have a lasting effect; The extent to which digital channels have changed the decision making cycle among today’s shoppers; How shopping trends are evolving. The study zeroed in on four key retail sectors – groceries, apparel, home electronics, and fast food. Hong Kong – key data points Hong Kong shoppers demand greater value 33 per cent of Hong Kong shoppers said that they are using discount coupons more often than before 29 per cent admitted that price is becoming more important to them than brands or quality 27 per cent are visiting more retailers to look for better deals Digital is fast gaining traction as the ultimate research source in Hong Kong 50 per cent use online services for price comparisons at local stores 40 per cent use online services to search for store promotions 40 per cent use online services to conduct online restaurant searches Shoppers are listening to other shoppers – online Between 49 and 69 per cent of consumers are reading information online about specific product categories such as electronic goods, clothing, shoes and accessories, groceries and fast foods Word of mouth is starting to shift to social networks, with approximately 27 to 44 per cent of purchasers sharing their experiences online Shoppers are increasingly seeking purchase advice from family, friends and colleagues, via wordof-mouth and essentially turning them into brand ambassadors Hong Kong shoppers want on demand access 18 per cent of Hong Kong shoppers are currently making payments or are extremely interested in making purchasing goods and... [continues]
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