FIAT IN INDIA
FIAT makes a strategic move for the Indian market
• • • • FIAT Group establishes National Sales Company (NSC) as an independent entity within the FIAT Chrysler India operations Exclusive FIAT dealerships established New Integrated Marketing Campaign initiated to engage with customers across multiple touch points New comprehensive service package consisting of a three year manufacturer warranty with an option of extending it to five years , 24/7 road side assistance (RSA) and soon to be launched mobile service vans • • • FGAIPL has established an all new,30 member dedicated 24/7 call centre to connect with and quickly respond to consumers New advanced technical training center, parts warehouse and state of the art stockyard to lend operational support to all stake owners Distribution arrangement with Tata Motors ends
Mumbai, 10th April, 2013: Fiat Group Automobiles India Private Limited(FGAIPL), the fully owned subsidiary of Fiat Group Automobiles S.p.A., Italy today announced the completion of the dissolution with Tata Motors for the distribution arrangement of FIAT vehicles in India. FGAIPL will now independently control all commercial activities which includes marketing, sales, distribution and after sales services of FIAT vehicles in India. With the establishment of FGAIPL, the independent dealership network and state of the art workshops dedicated to serving FIAT vehicles in prime locations across major cities
in India, FIAT’s wheels are in swift motion to capture significant market share in one of the fastest growing markets in the world. Speaking on the development, Mr. Enrico Atanasio, Director - FGAIPL, said, “The objective behind establishing a National Sales Company (NSC) in FGAIPL is to consolidate our position as a key automobile player in the Indian car market. We have identified key personnel and roped them in for important leadership roles in order to accelerate our growth plans. Our long term product strategy is in place...
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