In 1963, Amancio Ortega opened for business enterprise manufacturing ladies' gowns in a small workshop in A Coruña, since then its progress has been remarkable. Today, Inditex (Industria de Diseño Textil, SA) has become an international fashion retail composed of six business units: Zara, Pull & Bear, Massimo Dutti, Bershka, Stradivarius and Oysho. Its organizational structure consists of several departments, corporate headquarters, the six business units mentioned above and a number of areas of support or functions shared by all business units. Corporate departments take on functions of a strategic nature or because of the convenience to take advantage of certain economies of scale. These include strategic management, legal and tax advice, financial policy, human resources or corporate communications. The chains of the group or business units have separate management teams and headquarters of Inditex, different activities (major) and autonomy in managing the business. Finally, among the areas of support or functions shared by all business units, we must stress the real estate department, which is responsible of the location and negotiation of the most suitable for the location of outlets or department Logistics, which handles the receipt, storage and distribution to stores garments produced. Figure 1 shows the flowchart of the Inditex group described above. This organizational structure has succeeded in developing a chain of design and manufacture flexible and efficient.
It is capable of bringing new products to the market every week and the process from the design of a new product to be sold only ranges between twenty and thirty days. In addition, the support areas (department of real estate, logistics, etc.) avoid duplication and waste of resources, eliminating, or at least attenuating, one of the drawbacks typical of divisional structures. It can be concluded that the group Inditex has managed to understand the behavior of demand in their...
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