BUSINESS COMMUNICATION AND EXECUTIVE SKILLS
Good communication is as stimulating as black coffee and just as hard to sleep after. Communication is a process by which information is transmitted and understood between two or more people. It should include both transference and the understanding of meaning.
Communication is the life blood of social as well as corporate world. We exist because we communicate. Even our silence communicates a lot. We all have a layman’s idea of what communication is , but let us try to understand the concept fully so that we can use it effectively.
Communication is the process by which we exchange meanings , facts , ideas ,opinions or emotions with other people. It is an essential condition of our existence and the most important activity of ours. The word communication has been derived from Latin word “ communicare/communis’ that means to ‘share’ or ‘participate’ . Everybody knows that most of the time , through speech or writing or any other means like exchange of a common set of symbols , we are sharing information with other human beings. It is , therefore , first and foremost a social activity. Man as a social animal has to communicate.
Communication is an exchange of facts , ideas , opinions or emotions by two or more persons.
General communication is different from business communication / Administrative communication.
According to William Scott in his book organizational theory “ Administrative communication is a process which involves the transmission and accurate replication of ideas ensured by feedback for the purpose of eliciting actions which will accomplish organizational goals”
Communication is the process of sending and receiving messages. However it is said to be effective only when the message is understood and when it stimulates action or encourages the receiver to think in new ways.
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