"If they can put a man on the moon, we can". That was the primary mission of the Apollo flights, as stated by NASA. For more than eight years, from the first day the idea was articulated until Neil Armstrong's first step on the lunar surface, there remained little doubt among NASA workers about what every meeting, every proposal, every budget discussion, every decision was ultimately intended to accomplish. For almost a decade, these seven words served as the guiding spirit, pointing the direction for everyone working in the space program. There was no magic in the moon. The magic was produced by providing a vision that others could comprehend and commit to. If your goal is to harness the energy of every member of your organization to develop an effective, high performing enterprise, then you must develop and articulate your purpose and direction. This is one of the most important responsibilities of top management. It helps ensure that everyone is pulling in the same direction. It's the first step toward high performance. High performance is virtually impossible unless everyone knows where the organization is going. Successful leaders accomplish this by creating a vision, developing a mission, and executing with... [continues]
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