Stratman

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Experiential Exercise 3A

Developing an EFE Matrix for Walt Disney Company

Purpose

This exercise will give you practice developing an EFE matrix . An EFE matrix summarizes the result of an external audit . This is an important tool widely used by strategists .

Instructions

Step 1Join with other two students in class , and jointly prepare an EFE Matrix for Walt Disney Company . Refer back to the cohesion case and to Experiential Exercise 1A . If necessary , to identify external opportunities and threats . Use the information in the S&P Industry Surveys that you copied as part of Experiential Exercise 1A . Be sure not to include strategies as opportunities , but di include as many $’s , %’s , #’s , and ratios as possible .

Step 2 All three-person team participating in this exercise should record their EFE total weighted scores on the board . Put your initials after your score to identify it as your team’s

Step 3 Compare the total weighted scores. Which team’s score came closest to the instructor’s answer ? discuss reasons for variation in the scores reported on the board .

Experential Exercise 3C

Developing an EFE Matrix for my University

Purpose

More colleges and universities are embarking upon the strategic-management process . Institutions are consciously and systematically identifying and evaluating external opportunities and threats facing higher education in your state , the nation , and the world .

Instructions

Step 1Join with two other individuals in class and jointly prepare an EFE Matrix for your institution.

Step 2 Go to the board and record your total weighted score in a column that includes the scores of all three person-teams participating . Put your initials after your score to identify it as your team’s.

Step 3 Which team viewed your college’s strategies most positively ? Which team viewed your college’s most negatively ? Discuss the nature of the differences .

Opportunities
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