Strategy Simulation
Simulation Strategy Summary
(Team A)
Introduction
This report illustrates an analysis of the strategy our team is about to follow, and the success measures we had chosen to reflect our strategy, with exhaustive explanation of the reasons to choose such a strategy and success measures. We will then give an implementation planning concerning four basic domains within the simulation to get a better idea of how the strategy functions.
Strategy
Our team will adopt a Niche Differentiation strategy that focuses upon the upmarket segments, including the High End, Performance, and Size (Member Guide 2013). We strive to lead the cutting edge of sensor market by providing products with premium quality and higher standard and target those technology-oriented customers.
Background of the Market
The rapidly boosting development of scientific technology has accelerated the frequency of demand change and making the lifecycle of a certain product shrinking (Key Trends for 2014). With the burgeoning expansion of enterprises that provide a full range of products and services to customers, buyers are the dominating role among the market, which pushes the enterprises to update their products in time to meet customers’ demands. The sensor is being utilized broadly, especially in those high-tech industries such as telecommunication, aviation, biomedicine, etc. (Member Guide 2013), thus the future trend of customer demands may develop toward smaller size and better performance, so we need to target those high-end market in order to capture the opportunity of leading the cutting edge of trend and gradually get rid of those low-end products.
Advantages of the Strategy
Focus on certain niche markets can avoid the risks attributing from the fluctuation of consumer demands in the mass market. In addition, based on the Team Member Guide of Capsim (2013), we aware that our experience and capacity are limited to compete with other big companies, so Niche Differentiator strategy facilitates
(Team A)
Introduction
This report illustrates an analysis of the strategy our team is about to follow, and the success measures we had chosen to reflect our strategy, with exhaustive explanation of the reasons to choose such a strategy and success measures. We will then give an implementation planning concerning four basic domains within the simulation to get a better idea of how the strategy functions.
Strategy
Our team will adopt a Niche Differentiation strategy that focuses upon the upmarket segments, including the High End, Performance, and Size (Member Guide 2013). We strive to lead the cutting edge of sensor market by providing products with premium quality and higher standard and target those technology-oriented customers.
Background of the Market
The rapidly boosting development of scientific technology has accelerated the frequency of demand change and making the lifecycle of a certain product shrinking (Key Trends for 2014). With the burgeoning expansion of enterprises that provide a full range of products and services to customers, buyers are the dominating role among the market, which pushes the enterprises to update their products in time to meet customers’ demands. The sensor is being utilized broadly, especially in those high-tech industries such as telecommunication, aviation, biomedicine, etc. (Member Guide 2013), thus the future trend of customer demands may develop toward smaller size and better performance, so we need to target those high-end market in order to capture the opportunity of leading the cutting edge of trend and gradually get rid of those low-end products.
Advantages of the Strategy
Focus on certain niche markets can avoid the risks attributing from the fluctuation of consumer demands in the mass market. In addition, based on the Team Member Guide of Capsim (2013), we aware that our experience and capacity are limited to compete with other big companies, so Niche Differentiator strategy facilitates