Strategy of Dell Company

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  • Topic: Personal computer, Dell, Computer
  • Pages : 2 (691 words )
  • Download(s) : 140
  • Published : March 10, 2013
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1.0 INTRODUCTION OF DELL
DELL incorporation or DELL computer is an American multinational computer technology that develops, sells, repairs and supports computer that related to the products and services. Dell traces its origin to 1984 and as we all known the founder of DELL is Michael Dell, the company is the largest technological corporations in the world. Operating from Michael Dell's off-campus dormitory room at Dobie Center  the startup aimed to sell IBM PC-compatible computers built from stock components. Michael Dell started trading in the belief that by selling personal computer systems directly to customers, PCs Limited could better understand customers' needs and provide the most effective computing solutions to meet those needs. Michael Dell dropped out of school in order to focus full-time on his fledgling business, after getting about $300,000 in expansion-capital from his family. Dell is listed at number 44 in the fortune 500 list (company magazine at us) and the third pc vendor after hp and Lenovo. Dell already well known among their customer based on their products and also services as well as their personal computer, servers, data storage devices, network switches and software. Dell also sell HDTVs, cameras, printers, MP3 players and the other electronic built by the others manufacturer. Dell is the sixth largest company in Texas by the total revenue according to fortune magazine. In 1985, the company produced the first computer of its design, the Turbo PC which sold for $795. The company grossed more than $73 million in its first years of operation. The company their named to dell computer corporation in 1988 and expanding their products more.

1.1 THE CRYHNOLOGY HISTORY ABOUT DELL
It starts on 1989 whereby dell released its first notebook computer and it was called 316LT. it’s the 5 years after the company was started by Michael dell. On 1991, dell announced its first notebook with a color display at the spring Comdex computer tradeshow...
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