Strategy Management

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Strategic Management
CONCEPTS & CASES

FRANK T. ROTHAERMEL
Georgia Institute of Technology

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STRATEGIC MANAGEMENT: CONCEPTS AND CASES Published by McGraw-Hill/Irwin, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY, 10020. Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Printed in the United States of America. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1 2 3 4 5 6 7 8 9 0 DOW/DOW 1 0 9 8 7 6 5 4 3 2 ISBN MHID 978-0-07-811273-7 0-07-811273-7

Vice president and editor-in-chief: Brent Gordon Editorial director: Paul Ducham Executive editor: Michael Ablassmeir Executive director of development: Ann Torbert Development editor II: Laura Griffin Editorial coordinator: Andrea Heirendt Vice president and director of marketing: Robin J. Zwettler Marketing director: Amee Mosley Senior marketing manager: Michelle Heaster Vice president of editing, design, and production: Sesha Bolisetty Lead project manager: Harvey Yep Buyer II: Debra R. Sylvester Designer: Matt Diamond Senior photo research coordinator: Jeremy Cheshareck Photo researcher: Allison Grimes Senior media project manager: Bruce Gin Cover design: MicroArts Pvt Limited (http://microarts.biz/) Interior design: Matt Diamond Typeface: 10/12 Times Roman Compositor: Laserwords Private Limited Printer: R. R. Donnelley Library of Congress Cataloging-in-Publication Data Rothaermel, Frank T. Strategic management : concepts & cases / Frank T. Rothaermel. p. cm. Includes index. ISBN-13: 978-0-07-811273-7 (alk. paper) ISBN-10: 0-07-811273-7 (alk. paper) 1. Strategic planning. 2. Management. I. Title. HD30.28.R6647 2013 658.4’012--dc23 2011038165

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Dedication
To my eternal family for their love, support, and sacrifice: Kelleyn, Harris, Winston, Roman, and Adelaide —Frank T. Rothaermel

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ABOUT THE AUTHOR

FRANK T. ROTHAERMEL
Georgia Institute of Technology

Frank T. Rothaermel (PhD) is the Angel and Stephen M. Deedy Professor in the College of Management at the Georgia Institute of Technology. He is an Alfred P. Sloan Industry Studies Fellow, and also holds a National Science Foundation (NSF) CAREER award, which “is a Foundation-wide activity that offers the National Science Foundation’s most prestigious awards in support of  .  .  .  those teacherscholars who most effectively integrate research and education  .  .  .” (NSF CAREER Award description). Frank’s research interests lie in the areas of strategy, innovation, and entrepreneurship. To inform his research, he has conducted extensive field work and executive training with leading corporations such as Amgen, Daimler, Eli Lilly, GE Energy, GE Healthcare, Kimberly-Clark, Microsoft, McKesson, and NCR, among others. Bloomberg Businessweek named Frank one of Georgia Tech’s Prominent Faculty in its national survey of business schools. The Kauffman Foundation views Frank as one of the world’s 75 thought leaders in strategic entrepreneurship and innovation. Frank has published over 25 articles in leading academic journals such as the Academy of Management Journal, Academy of Management Review, Organization Science, Strategic Management Journal, and others. Some of his academic articles are highly cited. Frank currently serves (or has served) on the editorial boards of...
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