Strategy Analysis of Toyota Dealer

Topics: Toyota, Toyota vehicles, 2000s automobiles Pages: 10 (2988 words) Published: June 24, 2011
Strategy Analysis of Toyota Dealer
In Nanaimo

1. Introduction
2. General environment
1. Political or Legal
2. Socio-Cultural
3. Economic
4. Environmental
5. Global
6. Technology
3. Industry
1. Suppliers
2. Buyers
3. New entrant
4. Substitutes
5. Rivalry
4. Opportunity
5. Threat
6. Internal Environment
1. Resources
2. Capabilities
3. Core Competency
7. Competitor
8. Conclusion
9. Reference

The dealer shop was built since 1974, the first 23 years of which were in Moose Jaw, Saskatchewan and moved to Nanaimo since 1997 Nov. The owner is Gary Eaves. The general manager Mike is a graduate of the National Automobile Dealers Association Academy in Washington, D.C. Mike currently serves as a Director of the B.C. Toyota Dealer Advertising Association.

The Toyota dealer shop is located in a business area of Nanaimo that closed to Country Club Mall. This shop is divided two parts which sell shop and service center. There are 13 workers and 15 workers in sell shop and service center respectively. Indeed, there are 2000 sq/m area and approximately 60 cars in the dealer shop. The dealer shop just sold used cars before moved to Nanaimo but it focus on Toyota new vehicles. Specifically, more than 80% cars are new vehicles which are all of Toyota but some pro-owner vehicles are not only by Toyota but also by Honda, Nissan, and BMW etc. There are many kinds of new vehicles such as Toyota 4Runner, Toyota Avalon, Toyota Camry, Toyota Camry Hybrid, Toyota Corolla, Toyota FJ Cruiser, Toyota Highlander, Toyota Highlander Hybrid, Toyota Matrix, Toyota Prius, Toyota Rav4, Toyota Sequoia, Toyota Sienna, Toyota Sienna, Toyota Tacoma, Toyota Tundra Toyota Venza.

The service center provides professional and timely service every time, whether customers have an appointment or not and trained technicians follow a continuous training program to stay up-to-date on all of Toyota’s latest technological innovations. These Toyota specialists have the tools and the know-how to care properly for customers’ vehicle, meaning customers save time and money on mechanical repairs. The service center earned our reputation as the region's most trusted service centre through quality work combined with an unflagging commitment to honesty and transparency, and this is what makes our service customers the most loyal in the area.

The professionals at Nanaimo Toyota's Parts Department will ensure customers get maximum use from customers’ Toyota vehicle. Keep the best cars and trucks on the road running longer by using Genuine Toyota Parts. Customers will be using the same high-quality parts that went into building your vehicle. Service center knowledgeable Parts Advisers will help customers find the right Genuine Toyota Part or Accessory; it will fit properly the first time and give customers the same great service and reliability customers have come to expect from Toyota.

The project is organized in nine sections: general environment, industry, opportunity, and threat, internal environment, competitors, and conclusion.

General Environment
Political or Legal: The automotive sector is Canada’s largest manufacturing sector, accounting for 12% of its manufacturing GDP and 25% of its manufacturing trade. To present, over 3 million Toyota vehicles have been manufactured in Canada alone. The Toyota Corolla, Toyota Matrix, Toyota RAV4 and Lexus RX 350 are all manufactured at the Toyota Motor Manufacturing Canada, Inc. (TMMC) facilities in Cambridge and Woodstock, Ontario. Figure 1 indicates that there is 15.3% of Toyota was made in North America at year of 2010. In this case, it is not affected by exchange rate much, but the yield is influenced by the HST definitely, notwithstanding Toyota dealers in Canada charge customers fixed tax rate. They have some gift legislations during hard time or problem models, like 3-month warranty for used cars of...
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